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Fuel pipeline growth with actionable buyer intent data

Supercharge your team with first-party engagement intent data and third-party research intent data, so they can prospect smarter and maximize productivity.

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What is signals buyer intent data?

Signals intent data is your revenue team’s crystal ball

Buyers are interacting with your website and researching your products everyday. All of these engagements indicate different levels of buying intent. Using a proprietary AI predictive model, Qualified Signals combines first-party website engagement data with third-party data to surface the buying intent of a B2B company’s target accounts.

ENGAGEMENT INTENT DATA

Tap into your most valuable asset: your website

Your website is a gold mine of buyer intent data. Analyze hundreds of thousands of first-party website engagement data points to identify high-intent accounts that are actively researching your business and the products they’re most interested in.

Mouse Moves and Clicks

Visitor website activity, including mouse moves and clicks across a webpage, signals deeper engagement.

Page Views with High Intent

A visitor explores pages across your site, each page holding varying weight as defined by you.

Active Time on Site

A visitor actively views website content, versus having an idle session, triggering a key intent signal.

Chatbot Conversations

A visitor engages with a chatbot, displaying heightened interest in learning more.

Human Conversations

A visitor chats with a sales rep over live chat, showing increased engagement.

Voice Calls

A visitor talks with a sales rep over the phone, clearly signaling high purchase intent.

Video Calls

A visitor meets face-to-face with a sales rep through a video call, right on your site, demonstrating high engagement.

Meetings Booked

A visitor books a meeting with a sales rep, showing a desire to continue the sales process.

Visitor Recency and Frequency

Visitors from one account return repeatedly and often, demonstrating ongoing interest.

Multiple Visitors Per Account

Multiple visitors from the same account browse the website, signaling internal discussions.

Outbound Intent

A prospect engages with an outbound email and arrives on the site, indicating propensity to buy.

Ad Intent

A prospect clicks through an ad campaign and visits the site, signaling interest in learning more.

RESEARCH INTENT DATA

Know what’s happening beyond the walls of your website

Capture third-party buying signals across more than 5,000 sites using Bombora. Uncover accounts that are in research mode and get a clear understanding of the products and services buyers are browing. When the time’s right, reel them in with a personalized message before they have a chance to scope out the competition.

16B

Average monthly content consumption events

5,000+

Sites in
Data Co-op

4M

Average unique domains in Company Surge® data set

10,000+

Taxonomy
topics
QUALIFIED SIGNALS IN ACTION

Supercharge revenue team productivity and pipeline

Buyer intent data is the fuel that powers the Pipeline Cloud. It empowers your sales and marketing team to target high-intent accounts with personalized outbound outreach and ad campaigns, driving traffic back to your site. Once a VIP buyer arrives, reps can start a live sales conversation to convert more prospects into more pipeline.

With Signals, we know which target accounts are in research mode, helping us strike at the right moment in the buying journey. We’ve seen $7.2M influenced pipeline and 193% ROI. Absolutely fantastic!

Jason Widup
VP, Marketing
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RECOMMENDED READING

Dig a little deeper

Check out these helpful resources to learn how Qualified Signals can help you maximize pipeline, more efficiently.

Strategies

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Book

Rise of the Anonymous Buyer

Learn how B2B buying behavior has changed and how to gather signals of buying intent to improve your sales motion.
Book

Welcome to the Pipeline Cloud

Learn what the Pipeline Cloud is, the technology and motion behind it, the teams that best benefit from it, and how to leverage it at your organization.
Qualified Signals in Action

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