Buyers are interacting with your website and researching your products everyday. All of these engagements indicate different levels of buying intent. Using a proprietary AI predictive model, Qualified Signals combines first-party website engagement data with third-party data to surface the buying intent of a B2B company’s target accounts.
Your website is a gold mine of buyer intent data. Analyze hundreds of thousands of first-party website engagement data points to identify high-intent accounts that are actively researching your business and the products they’re most interested in.
Visitor website activity, including mouse moves and clicks across a webpage, signals deeper engagement.
A visitor explores pages across your site, each page holding varying weight as defined by you.
A visitor actively views website content, versus having an idle session, triggering a key intent signal.
A visitor engages with a chatbot, displaying heightened interest in learning more.
A visitor chats with a sales rep over live chat, showing increased engagement.
A visitor talks with a sales rep over the phone, clearly signaling high purchase intent.
A visitor meets face-to-face with a sales rep through a video call, right on your site, demonstrating high engagement.
A visitor books a meeting with a sales rep, showing a desire to continue the sales process.
Visitors from one account return repeatedly and often, demonstrating ongoing interest.
Multiple visitors from the same account browse the website, signaling internal discussions.
A prospect engages with an outbound email and arrives on the site, indicating propensity to buy.
A prospect clicks through an ad campaign and visits the site, signaling interest in learning more.
Capture third-party buying signals across more than 5,000 sites using Bombora. Uncover accounts that are in research mode and get a clear understanding of the products and services buyers are browsing. When the time’s right, reel them in with a personalized message before they have a chance to scope out the competition.
Buyer intent data is the fuel that powers the Pipeline Cloud. It empowers your sales and marketing team to target high-intent accounts with personalized outbound outreach and ad campaigns, driving traffic back to your site. Once a VIP buyer arrives, reps can start a live sales conversation to convert more prospects into more pipeline.
Signals enables our reps to focus on accounts with the highest buying intent so that they can maximize pipeline.
With the power of Qualified Conversations and Signals combined, we've been able to source $1.5M in pipeline and achieve 239% ROI.
See how Qualified Signals can help your revenue team generate more pipeline and crush their quota.
Check out these helpful resources to learn how Qualified Signals can help you maximize pipeline, more efficiently.