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Qualified

pipeline

We're on a mission to change how companies generate pipeline

Meet the Pipeline Cloud

Here at Qualified, we’re looking to disrupt the modern pipeline generation process by giving marketing and sales leaders a newer, faster way to grow pipeline.

Why? Because the old B2B pipeline generation process is broken. Every company drives traffic to one place: their corporate website. But until now, companies have had no way of knowing who’s on their site, and no way of meeting with their best buyers, instantly.  Qualified facilitates instant sales conversations - one click to chat, voice, and video - to unlock an entirely new pipeline generation channel.

$1.9M Pipeline Generated at Carta
$13M Pipeline Generated at ThoughtSpot
$2M Pipeline Generated at Veritone
$2.8M Pipeline Generated at Forward Networks

Purpose-built for Salesforce Customers

Funded by Salesforce VenturesTrusted by Salesforce PlatformCertified Salesforce registered ISV partner#1 Rated Salesforce AppExchange

Salesforce is core to who we are

Founded  by former Salesforce executives and built by former Salesforce engineers, Qualified is the #1 Pipeline Cloud for Salesforce customers. Read on to learn more.

See our salesforce story

Trust is our #1 value

The trusted enterprise platform

Nothing is more important to us than the trust we have with our customers and partners. When it comes to security, data privacy, compliance, and reliability, we've got your back.

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SOC2 CompliantGDPR Certified99.96 UptimeAppExchange Security Certified
We are vigilant about compliance
We are maniacal about security & data privacy
We are hyper-focused on availability & performance

Work as a team,
win as a team

Qualified is remote-first, but always connected

We love people, families, and pets. We love getting together online, in-person at the gym, or over a beer and some pizza.

We love bookworms, sports fanatics, and bicyclists. We’re all in this together with a shared goal: grow the business. Work as a team, win as a team. Collaborate, strategize, and brainstorm across departments to deliver A+ work. We are the Best Place to Work in the Bay Area… for a few years running.

Meet Our Leaders

Our executive team’s DNA is Salesforce blue. With over five decades of experience in the Salesforce ecosystem, there is no better leadership team to build and scale the pipeline generation solution for Sales Cloud customers.

Kraig Swensrud
CEO
Kraig Swensrud
CEO

Kraig is the founder & CEO at Qualified. Previously, Kraig was the Founder of GetFeedback. Before that, Kraig served as CMO of Salesforce where he was responsible for driving the global corporate and product marketing functions, leading a team that drove Salesforce into hypergrowth.

Sean Whiteley
President
Sean Whiteley
President

Sean runs the Solutions Engineering team at Qualified. Previous to Qualified, Sean was the CEO of GetFeedback, an online-survey solution and the #1-rated survey application for Salesforce. Before that, Sean was senior vice president and general manager at Salesforce.

Bing Yang
CPO
Bing Yang
CPO

Bing serves as Qualified’s Chief Product Officer. Previous to Qualified, Bing founded GetFeedback alongside Kraig, Sean, and Gopal, and he  spent 7 years building product at Salesforce. 

Gopal Patel
CTO
Gopal Patel
CTO

Gopal is the Chief Technology Officer at Qualified. Gopal has spent the better part of his career building leading technologies from the ground up. Gopal founded GetFeedback with Kraig, Sean, and Bing after building product at Salesforce.

Maura Rivera
CMO
Maura Rivera
CMO

Maura serves as the Chief Marketing Officer at Qualified, the #1 pipeline generation platform for Salesforce. Prior to Qualified, Maura spent time leading marketing teams at GetFeedback, Campaign Monitor, and Salesforce.

Dan Darcy
CCO
Dan Darcy
CCO

Dan is Qualified’s Chief Customer Officer. Before joining the team, Dan spent 13 years at Salesforce championing customers and product innovation.

Eric Sikola
COO
Eric Sikola
COO

Eric is the Chief Operating Officer at Qualified.  In his 20+ years of experience, Eric has been involved in building, growing, and scaling some of the world’s most reputable brands in the ecosystem.

Robert Zimmermann
CRO
Robert Zimmermann
CRO

Robert joined the Qualified leadership team as Chief Revenue Officer after an 18 year run at Salesforce. Robert was employee #60 at Salesforce… and #60 at Qualified. 

Theresa Ludvigson
SVP of People
Theresa Ludvigson
SVP People

Theresa is Qualified’s first Senior Vice President of People. Ludvigson spent the past 15 years onboarding over 50,000 Salesforce employees. At Qualified, she oversees talent and culture.

Our motto:
“Whatever It Takes”

We’re seriously customer-obsessed

So much so, we’ll do “Whatever It Takes” for our customers. Don’t just take our word for it, check out our reviews across G2 and Salesforce AppExchange.

The Qualified Implementation Process

Qualified is ranked #1 Pipeline Generation Platform by Salesforce AppExchange

150x Increase in Meetings from Day 1!

We implemented in three weeks across two sites, in two languages, and on the first day booked twice as many meetings as we had the entire previous 90 days.

Caroline Wright-Berith
Global Director of Demand Generation

We used to use Intercom and the amount of conversations we're having through our website now versus then is 10X more!

Haley Romstad
Account Executive

The future is Qualified

Qualified allows us to leverage our full techstack to create and deliver high ROI. We realized a 564% growth in chats.”

Levi Worts
Web Personalization Manager

More meetings faster - we made our investment back in about a month

The time to close deals that started from a Qualified-initiated conversation is less than half the time of our other efforts. We've recouped our investment after about a month of using this product.

Raj Khera
EVP and CMO

Qualified has been a game changer. We’re seeing higher conversions and true pipeline; we’re huge fans.

Esther Flammer
VP, Demand Gen

150x Increase in Meetings from Day 1!

We implemented in three weeks across two sites, in two languages, and on the first day booked twice as many meetings as we had the entire previous 90 days.

Caroline Wright-Berith
Global Director of Demand Generation

We used to use Intercom and the amount of conversations we're having through our website now versus then is 10X more!

Haley Romstad
Account Executive

The future is Qualified

Qualified allows us to leverage our full techstack to create and deliver high ROI. We realized a 564% growth in chats.”

Levi Worts
Web Personalization Manager

More meetings faster - we made our investment back in about a month

The time to close deals that started from a Qualified-initiated conversation is less than half the time of our other efforts. We've recouped our investment after about a month of using this product.

Raj Khera
EVP and CMO

Qualified has been a game changer. We’re seeing higher conversions and true pipeline; we’re huge fans.

Esther Flammer
VP, Demand Gen

Paid for itself in the first week!

Paid for itself in the first week! Within a week of go-live, it delivered an opportunity to pay for an entire year worth of Qualified. Needless to say, the ROI is fantastic!

Nick Nieset
VP, Sales Enablement & Growth

The BEST chat program EVER!!!!

In 6 months we have a calculated ROI of 2.6 x Return on sourced leads. I believe we will double this within the next 6 months. THIS IS BY FAR THE BEST CHAT SOFTWARE ON THE PLANET!!!”

Matt Bullock
CEO & Founder

We have seen a 493% return on investment since implementing Qualified just six months ago, which is incredible.”

Clare Corriveau
Director, Demand Generation

Qualified is a must have in your tech stack

Qualified is a critical tool to generating web conversions. The ability to design personalized experiences, integrate with other tools, run tests, and measure revenue/pipeline influence leads to real conversions and real ROI in a short period of time.

Arianna Young
Lifecycle Marketing Manager

FINALLY got chat for our SDR's and Qualified was worth the wait!

We are increasing the conversion rates to opportunities and closed won business. We are now generating over $1M a month in pipeline via our chat channels.

Alex Robinson
Sales Strategy & Execution Partner

Paid for itself in the first week!

Paid for itself in the first week! Within a week of go-live, it delivered an opportunity to pay for an entire year worth of Qualified. Needless to say, the ROI is fantastic!

Nick Nieset
VP, Sales Enablement & Growth

The BEST chat program EVER!!!!

In 6 months we have a calculated ROI of 2.6 x Return on sourced leads. I believe we will double this within the next 6 months. THIS IS BY FAR THE BEST CHAT SOFTWARE ON THE PLANET!!!”

Matt Bullock
CEO & Founder

We have seen a 493% return on investment since implementing Qualified just six months ago, which is incredible.”

Clare Corriveau
Director, Demand Generation

Qualified is a must have in your tech stack

Qualified is a critical tool to generating web conversions. The ability to design personalized experiences, integrate with other tools, run tests, and measure revenue/pipeline influence leads to real conversions and real ROI in a short period of time.

Arianna Young
Lifecycle Marketing Manager

FINALLY got chat for our SDR's and Qualified was worth the wait!

We are increasing the conversion rates to opportunities and closed won business. We are now generating over $1M a month in pipeline via our chat channels.

Alex Robinson
Sales Strategy & Execution Partner

Get to know us  better

Curious to learn more? We’ve got fresh content, customer stories, and media coverage that will give you a closer look at all things Qualified.

Qualified+

Discover on-demand B2B sales and marketing content. From Keynotes to Podcasts, we've got you covered.

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Customers

Salesforce customers around the world choose Qualified to generate more pipeline and accelerate deals.

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Press and Media

Check out announcements, press releases, product launches, and all the buzz on Qualified.

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San Francisco CA 94105