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Qualified

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before.

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Today's Top Content

Qualified content curated just for you. We’ll do "Whatever It Takes" for our customers, check out our on-demand collection of our best practices, products, and more.

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before.

BOOK A DEMO

Top Content today

Qualified content curated just for you. We’ll do Whatever It Takes for our customers, check out our on-demand collection of our best practices, products, and more.

Blog
Take Conversations to the Next Level with Qualified Video
Qualified Video enables sales reps to instantly engage buyers in face-to-face sales meetings right on the site to deliver a human-centric experience and more pipeline.
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Blog
Qualified Raises $95M in Series C Funding
Today we’re excited to announce our latest round of financing, led by new investment partners Sapphire and Tiger Global.
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Blog
Welcome to the Pipeline Cloud
Today we’re incredibly excited to introduce you to the future of B2B pipeline generation. Welcome to the Pipeline Cloud!
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Inside the Ohana
The Value of Community with Kris Lande, SVP of Marketing & Community at Salesforce
Hear insights that Kris has learned along the way that will help any aspiring community marketing leader…and much more.
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BLOG
A Signals Story: Hybrid Models to Create Contextual Intelligence
AI is underpinning the future of sales and marketing, but we're just at the beginning of using it for a strategic, data-driven advantage.
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BOOK
Rise of the Anonymous Buyer
B2B buying has forever changed—this book will help you get to know a new breed of buyer, understand how to best engage with them (and when), and create a best-in-class buying journey.
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BLOG
Welcome Bill Patterson, Salesforce EVP & GM, to the Qualified Board
We’re thrilled to announce that Bill Patterson, a 20 year CRM expert and Salesforce Sales Cloud leader, is joining the Qualified family.
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KEYNOTE VIDEO
Meet Qualified for Outbound & Qualified Anywhere
See what product innovation we’ve been creating and learn more about our newest features.
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Customer Story
$2B Global Organizational Consulting and SaaS-based HR Tech Firm, Korn Ferry, increased Web Conversions by 60% with Qualified Chatbots
Korn Ferry used Qualified Chatbots to segment massive amounts of website traffic and capture qualified leads for their sales team, turning website visitors into pipeline.
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Qualified Studios

We’re building a new category of technology. Get to know our team, see how we drink our own champagne, and learn what’s hot in the conversational marketing industry.

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PRODUCT DEMO
Take Conversations to the Next Level with Qualified Video
Qualified Video enables sales reps to instantly engage buyers in face-to-face sales meetings right on the site to deliver a human-centric experience and more pipeline.
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FIRESIDE CHAT
A Conversation with Rajeev Dham from Sapphire
Qualified founder and CEO, Kraig Swensrud, sits down with Rajeev Dham from Sapphire to discuss Qualified's exciting Series C.
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Keynote Video
Qualified Raises $95M in Series C Funding
Hear from Kraig Swensrud, founder and CEO of Qualified, about our $95M Series C financing.
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Keynote Video
Qualified for Outreach
Engage prospects in real-time conversations the moment they click through an outbound email sequence and arrive on your website.
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Keynote Video
Welcome to the Pipeline Cloud
In this Video, you’ll learn what the Pipeline Cloud is, the technology and motion behind it, the teams that best benefit from it, and how to leverage it at your organization.
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Keynote Video
Qualified for Salesloft
Initiate personalized conversations with prospects as soon as they click through a Salesloft email Cadence and arrive on your website.
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Fireside Chat
Welcome Bill Patterson, Salesforce EVP & GM, to the Qualified Board
We’re thrilled to announce that Bill Patterson, a 20 year CRM expert and Salesforce Sales Cloud leader, is joining the Qualified family.
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Keynote Video
Qualified Signals, Account-Based Sales Intelligence for Salesforce
Signals is a new account-based sales intelligence product that focuses sellers on accounts with high buying intent to prioritize prospecting efforts and maximize pipeline.
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Keynote Video
How to Drive 10X More Pipeline with Target Accounts
Learn how Zuora leverages conversational sales and marketing to meet with VIPs on the website to boost pipeline.
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KEYNOTE VIDEO
Meet Qualified for Outbound & Qualified Anywhere
The sun never sets on innovation at Qualified. See what we’ve been up to and learn more about our newest features.
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Fireside Chat
A Fireside Chat with Kyle Christensen, CMO Zuora
Dan Darcy and Kyle Christensen sit down to discuss the impact conversational marketing has made on Zuora's business.
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KEYNOTE VIDEO
Qualified Anywhere
Discover the power of Qualified Anywhere, our mobile app designed to help sales reps meet with VIP buyers on-the-go.
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OVERVIEW VIDEO
Introduction to Qualified
New to conversational sales and marketing? This video breaks down the new way to sell in our all-digital world.
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Demand Gen Visionaries Podcast

Demand Gen Visionaries is the definitive podcast for B2B CMOs and Demand Gen leaders. Learn the best strategies and campaign tactics to help you maximize sales pipeline, right now.

LISTEN TO ALL EPISODES
Strategies to Drive Brand Differentiation
Strategies to Drive Brand Differentiation
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
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Understanding Influencer Marketing
Understanding Influencer Marketing
On this episode Rich shares why it's important to partner with the right people to get your message across and why ROI is so important.
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Why Brand is your Organizational Glue
Why Brand is your Organizational Glue
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
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Content Marketing Essentials
Content Marketing Essentials
On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.
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Organic Marketing for Long Lasting Results
Organic Marketing for Long Lasting Results
On this episode, Micheline shares insights into why organic marketing gets better quality leads, customer education, and why your website is the face your company.
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The Brand Strategy Roadmap
The Brand Strategy Roadmap
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
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Smart Marketing with A Sales Perspective
Smart Marketing with A Sales Perspective
On this episode, Dan shares insights into sales and marketing alignment and why marketing is invaluable when paired with the needs of the organization.
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Boosting your Video Engagement Score
Boosting your Video Engagement Score
On this episode, Marie shares insights into boosting video engagement scores, adapting your marketing strategy regionally, and why it’s important to keep your audience engaged.
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How Emotions Drive Purchasing Decisions
How Emotions Drive Purchasing Decisions
On this episode, Chris shares how emotions drive purchasing decisions, why customers respond to storytelling, and the impact of understanding the consumer.
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The Benefits of Data-Driven B2B
The Benefits of Data-Driven B2B
On this episode Dylan shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.
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Part 7: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items
Part 7: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items
This is part seven in our special mini-series, Uncuttable. Tune in to hear from top marketing leaders as they reveal the demand gen budget items they can’t live without.
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The Building Blocks of the Modern Data Platform
The Building Blocks of the Modern Data Platform
On this episode, Micha shares insights to the building blocks of a modern data platform and why customer experience is critical.
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Activate an Emotional Connection with Your Customer
Activate an Emotional Connection with Your Customer
On this episode, Anna shares insights on activating an emotional connection with your customer and why it’s important to have empathy for the customer experience.
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Building a Successful Brand Community
Building a Successful Brand Community
On this episode Daniel shares how to build a successful brand community, create a halo effect with investments, and ways to positively position your brand.
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Stop Selling and Start Educating
Stop Selling and Start Educating
On this episode Jamie shares insights into the power of educating buyers and why you have to put customers at the core of your business.
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Qualified University

Learn how we educate our customers about Qualified and our industry. Explore guides, videos and more to learn relevant skills, grow your career or use Qualified to generate more pipeline for your business.

VISIT THE UNIVERSITY
Pouncing Best Practices
Learn how to "pounce", or outbound chat on VIP visitors arriving on your website.
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Experience Building Best Practices
Learn all about experiences, branching, and some best practices from the Qualified Success team!
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Understanding Signals Terminology
Learn how to differentiate between key terms such as Intent, Temperature and Trend used in Qualified Signals.
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What is Conversational ABM?
Learn about conversational account-based marketing and how it can help your buyers get answers faster.
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Shortcuts and Alerts
Learn how to use personal and team shortcuts in Qualified as well as in-app, Slack or MS Teams alerts to discover new leads faster.
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Quick Hits

Explore short-form educational content, fun sizzle videos, and more to learn more about driving pipeline for your business.

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Quick Hits
Would You Rather? Customer Success Edition
Would you rather struggle to set up your conversational strategy alone or partner with an expert? Check out why Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Pipeline Cloud Edition
Would you rather chat blindly with everyone who visits your site... or focus on visitors who are in-market to buy? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Innovation Edition
Would you rather have VIP buyers engage with a one-size-fits-all chatbot or one built with innovation? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would you rather...? VIP Buyer Edition
Would you rather greet your VIPs with one-size-fits-all chatbots... or connect your best buyers with your best sellers, instantly? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Salesforce Edition
Would you rather have sales reps talking to the wrong prospects... or meeting with VIPs based on your Salesforce routing rules? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather...? Salesforce CRM Data Edition
Would you rather use a conversational product that's siloed from your CRM data... or a pipeline generation platform that taps into your unique Salesforce instance? Qualified's Pipeline Cloud gives you the advantage.
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Qualified Library

Qualified is the industry expert in conversational sales and marketing. Our guides and books have helped thousands of sales and marketing professionals up their game.

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Learn to Grow Your Pipeline from Industry Titans
In this book, you’ll learn why today’s top CMOs are rethinking marketing strategies, and creating more human, connected experiences on their websites.
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Welcome to the Pipeline Cloud
In this book, you’ll learn what the Pipeline Cloud is, the technology and motion behind it, the teams that best benefit from it, and how to leverage it at your organization.
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Bots Scale, Humans Sell
In this book, you’ll learn how critical it is to deliver human-first, personalized sales interactions in our digital-first world.
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Rise of the Anonymous Buyer
B2B buying has forever changed—this book will help you get to know a new breed of buyer, understand how to best engage with them (and when), and create a best-in-class buying journey.
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Conversational Marketing for Salesforce
This book will help you understand Conversational Marketing, the value it brings to your business, and how it can fit into your larger, Salesforce-powered sales and marketing strategy.
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Speed to Lead
Discover strategies, tactics, and best practices for Conversational Selling - a new inbound sales model that is helping Sales Development Reps (SDRs) meet and exceed their goals.
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Conversational ABM Playbook
Account-Based Marketing (ABM) is on the rise. Every thriving B2B company has an ABM strategy in motion, or plans to launch one soon.
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The ROI of Conversational Marketing
Walk through this step-by-step guide to calculate how your conversational marketing program will impact leads, pipeline, and boost your top-line revenue.
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Webinars and Appearances

Discover how to supercharge your pipeline performance now. Watch any of our on-demand webinars or appearances for actionable takeaways from B2B marketing and sales experts.

Watch All Webinars

Infographics & Guides

Qualified empowers B2B revenue teams to build pipeline. Generate more pipeline for your teams using best practices from the team.

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Quick demo?

See how the #1 pipeline generation platform for Salesforce can help you exceed your revenue goals.

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See Product Tour

The Pipeline Generation Blog

The Pipeline Generation Blog is your one-stop-shop for industry news, innovation, and best practices for your sales and marketing strategies.

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How to Sell from Anywhere with Qualified for Slack
Instantly alert key stakeholders of high-value website visitors directly inside Slack.
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Qualified Welcomes Salesforce CMO Sarah Franklin as Board of Directors Observer
We’re excited to announce that the original Salesforce Trailblazer, Sarah Franklin, is joining the Qualified family.
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Qualified Raises $95M in Series C Funding
Today we’re excited to announce our latest round of financing, led by new investment partners Sapphire and Tiger Global.
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How to Accelerate Sales Cycles with Qualified for Outreach
Qualified for Outreach helps sales reps engage target accounts in real-time conversations the moment they click through an Outreach email sequence and arrive on your website.
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Women of Qualified: Meet Krupali
Women of Qualified is a monthly blog series celebrating our female employees who make an impact to our business and team every day.
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Say Hello to Qualified Summer '21
Here’s a roundup of the latest and greatest features, hot off the press from the Qualified product team.
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Qualified on Qualified: Experiences—A Dream Tool for Digital Marketers
Learn how our Demand Gen team uses the Qualified platform to increase pipeline and power customer conversations to close deals.
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Conversational ABM: How to Alert and Route Target Accounts on Your Website
Learn how to instantly connect your sales team with target accounts when they land on your website.
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Salesforce Launches AppExchange Chat
We’re excited to announce that Qualified has collaborated with Salesforce to build AppExchange Chat!
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Industry Trailblazers

Learn how tech industry unicorns, top-valued companies, and iconic B2B brands are at the forefront of their game, implementing a game changing pipeline generation strategy.

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How Korn Ferry Increased Web Conversions by 60%
$2B Global Organizational Consulting and SaaS-based HR Tech Firm, Korn Ferry, increased Web Conversions by 60% with Qualified Chatbots
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Granicus Engages with High-Value Website Visitors to Increase MQLs by 40%
We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%.
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Dremio Grew MQLs by 100% in 20 Days
Dremio, 2021's hottest Silicon Valley-born unicorn, drives pipeline and unlocks productivity with Qualified.
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How $1B Tech Unicorn ThoughtSpot Increased Sales Conversations by 10X
$2B Tech Unicorn ThoughtSpot Increased Sales Conversations by 10X with Conversational Marketing
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How Gamma Generated £12 Million in Pipeline with Conversational Marketing
Giant Gamma leveages Qualified to generating £12m in pipeline and hundreds of new sales opportunities
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How InsideView Drives More Pipeline with Conversational Marketing
We teamed up with InsideView to discuss which Conversational Marketing strategies have the biggest impact on pipeline.
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Bitly Increased Website MQLs by 2X and Pipeline by 6X with Qualified
Bitly uses Conversational Marketing to identify and instantly meet with enterprise buyers, driving increased revenue and record numbers for their business.
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Staffbase uses Qualified to transform their website into a platform for real-time sales conversations.
Staffbase is Laser-Focused on Using Conversational Marketing to Convert More Website Visitors
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Qualified Newsroom

Check out announcements, press releases, product launches, and all the buzz on Qualified.

VISIT THE NEWSROOM
Qualified Announces $95M Series C to Transform Pipeline Generation for B2B Enterprises
Financing led by Sapphire, with major investment from Tiger Global alongside existing investors Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.
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Maura Rivera, Qualified.com CMO, Featured As One of The Most Important Marketing Tech Execs of 2021
Check out the biggest movers and shakers in the martech world, listed alphabetically.
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Qualified Unveils the Pipeline Cloud to Transform Pipeline Generation for Revenue Teams That Use Salesforce
New marketing motion enables teams to intelligently leverage Salesforce and conversations on the corporate website to drive pipeline without forms across the evolved buyer journey.
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Qualified.com Raises $51 Million Series B After Record Year of 800% Revenue Growth
Qualified announces $51 million in financing led by Salesforce Ventures.
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6 Entrepreneurs Share Their Secrets for Winning New Business
Kraig Swensrud, Qualified cofounder and CEO, shares his strategy for winning new business.
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How To Hire A Virtual Sales Team That Will Win Deals
Remote work is here to stay and this reality holds a huge opportunity for sales organizations that are hiring in 2021.
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Qualified Recognized as #1 Best Place to Work in the Bay Area
Qualified has been recognized as the winner of the 2021 Bay Area Best Places to Work award.
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Say Hello to Qualified X, the Next-Generation Conversational Sales and Marketing Platform for Salesforce
Qualified X is an entirely new platform designed to help sellers thrive in today's all-digital environment.
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SEE QUALIFIED IN ACTION
Quick demo?

See how the #1 pipeline generation platform for Salesforce can help you exceed your revenue goals.

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See Product Tour
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