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Qualified

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before.

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Today's Top Content

Qualified content curated just for you. Check out our on-demand collection of our best practices, product information, and so much more.

Welcome to the Pipeline Cloud

A revolutionary new set of technologies and processes designed to help revenue leaders generate pipeline faster, and more cost-effectively, than ever before.

Watch the keynote
BOOK A DEMO

Top Content today

Qualified content curated just for you. We’ll do Whatever It Takes for our customers, check out our on-demand collection of our best practices, products, and more.

Blog
7 lessons we've learned from Demand Gen Visionaries
With Dreamforce just around the corner, we're looking back on the wisdom Salesforce Alumni have passed down on our original podcast, Demand Gen Visionaries.
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Original Content
Demand Gen Visionaries Live! From Dreamforce '22
Welcome to Demand Gen Visionaries Live! We chatted with the marketing legends that built Dreamforce to talk about the future of marketing.
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Original Content
Rise of RevOps: Illuminating the Dark Funnel
On this episode, Daniel discusses the importance of fostering organic lead flow, the secret sauce of service lines, and how SaaS invented RevOps.
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Playbook
The Signals Playbook: The Top 10 Plays to Maximize Pipeline
As part of the Pipeline Cloud, Qualified Signals uncovers the buying intent of your most valuable accounts. Here are 10 plays to run right now so you can maximize pipeline, more efficiently.
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Blog
Redefining the handshake between sales and marketing
Alignment is nice, but full integration between your sales and marketing teams is not only possible, it's necessary for modern revenue teams to thrive. Learn how Qualified helps.
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Webinar
How to Maximize ROI from ABM
Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand.
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Qualified Studios

Come join the fun in our Studio to get to know our team, see our product in action, and learn how to use our platform to drive pipeline.

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Customer Video
Kristin Hersant Explains How Groove Increased Influenced & Sourced ROI with Qualified
Groove increased influenced ROI by 11x and sourced ROI by 7x with the Pipeline Cloud.
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Customer Video
Melissa Phillips Shares How Adecco Leverages Qualified to Generate Pipeline & Revenue
Adecco generated $57.7M in pipeline, $24.4M in revenue, and achieved 46,000% ROI with the Pipeline Cloud.
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Customer Video
Scott Holden Shares How ThoughtSpot Increases Pipeline & Revenue with Qualified
ThoughtSpot sources $13M in pipeline and $2M in revenue with the Pipeline Cloud.
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Customer Video
Anna Centrella Shares How Carta Increases Pipeline with Qualified
Carta increases success rate on conversations by 900% in six weeks and sources $1.9M in pipeline with the Pipeline Cloud.
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PRODUCT DEMO
Take Conversations to the Next Level with Qualified Video
Qualified Video enables sales reps to instantly engage buyers in face-to-face sales meetings right on the site to deliver a human-centric experience and more pipeline.
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FIRESIDE CHAT
A Conversation with Rajeev Dham from Sapphire
Qualified founder and CEO, Kraig Swensrud, sits down with Rajeev Dham from Sapphire to discuss Qualified's latest round of funding.
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Keynote Video
Qualified Raises $95M in Series C Funding
Hear from Kraig Swensrud, founder and CEO of Qualified, about our $95M Series C round.
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Keynote Video
Qualified for Outreach
Engage prospects in real-time conversations the moment they click through an outbound email sequence and arrive on your website.
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Keynote Video
Qualified for Salesloft
Initiate personalized conversations with prospects as soon as they click through a Salesloft email Cadence and arrive on your website.
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Fireside Chat
Welcome Bill Patterson, Salesforce EVP & GM, to the Qualified Board
We're thrilled to announce that Bill Patterson, a 20 year CRM expert and Salesforce Sales Cloud leader, is joining the Qualified family.
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Keynote Video
Qualified Signals: Account-Based Sales Intelligence
Signals is an account-based sales intelligence product that focuses sellers on accounts with high buying intent to prioritize prospecting efforts and maximize pipeline.
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Keynote Video
How to Drive 10X More Pipeline with Target Accounts
Learn how Zuora leverages conversational sales and marketing to meet with VIPs on the website and boost pipeline.
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KEYNOTE VIDEO
Meet Qualified for Outbound & Qualified Anywhere
The sun never sets on innovation at Qualified. See what we've been up to and learn more about our newest features.
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Fireside Chat
A Fireside Chat with Kyle Christensen, CMO Zuora
Dan Darcy and Kyle Christensen sit down to discuss the impact conversational marketing has made on Zuora's pipeline.
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KEYNOTE VIDEO
Qualified Anywhere
Discover the power of Qualified Anywhere, our mobile app designed to help sales reps meetw ith VIP buyers on-the-go.
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Pipeline Summit

Every CMO’s #1 priority right now is pipeline generation. Learn how the best marketing leaders in the business are rewriting the future of pipeline generation.

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The Modern CMO’s Survival Guide
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The Modern CMO’s Survival Guide
Today’s CMO is under crazy pressure. Join Maura Rivera, Sarah Franklin, Scott Holden, and Sara Varni as they spill their strategies for surviving and thriving in the current climate.
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The Pipeline Power Hour: No Pitches, Just Playbooks
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The Pipeline Power Hour: No Pitches, Just Playbooks
Watch Ian Faison, host of Demand Gen Visionaries, as he interviews five marketing leaders and gets their perspectives on five key marketing channels.
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Pipeline Masterclass: Building the Perfect Tech Stack
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Pipeline Masterclass: Building the Perfect Tech Stack
Do you ever find yourself thinking, “I just wish I knew that company's secret sauce?” Join Kristin Hersant as she reveals Groove's incredible tech stack.
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The Pipeline Council: Mastering the Art of Alignment
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The Pipeline Council: Mastering the Art of Alignment
Listen to Sarah McConnell and Matt Buren share how they ensure marketing and sales teams stay aligned on all things pipeline.
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Turn Your Site Into a Pipeline Generation Machine
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Turn Your Site Into a Pipeline Generation Machine
Your website is your most important tool–if you power it correctly. Learn how Adecco supercharged their site with Qualified, earning them a 29,000% ROI.
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Episode 1: Events
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Episode 1: Events
Events with Julie Liegl, former CMO, Slack
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Episode 2: Digital Advertising
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Episode 2: Digital Advertising
Digital Advertising with Jason Widup, VP of Marketing, Metadata.io
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Episode 3: Inbound Conversion
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Episode 3: Inbound Conversion
Inbound Conversion with Sarah McConnell, VP, Demand Generation, Qualified
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Episode 4: Outbound Engagement
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Episode 4: Outbound Engagement
Outbound Engagement with Lauren Vaccarello, CMO, Salesloft
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Episode 5: Content & Brand Storytelling
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Episode 5: Content & Brand Storytelling
Content & Brand Storytelling, with Nick Bennett, Evangelism & Customer Marketing, Alyce
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Original Content

Learn how to maximize pipeline from marketing luminaries on Demand Gen Visionaries, take a tour Inside the Ohana with Dan Darcy, and learn how revenue teams drive pipeline on Rise of RevOps.

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BONUS: Techstack Roundup
BONUS: Techstack Roundup
On this episode, we’re bringing you a bonus episode where our recent guests spotlight the best tools in their techstacks and how they’re using them to automate and evolve their organizations.
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Mastering Brand Momentum
Mastering Brand Momentum
On this episode, Leslie shares insights into mastering brand momentum, the role of your website, and why marketing needs to be data-driven.
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Building Opportunity with Partner Marketing
Building Opportunity with Partner Marketing
On this episode, Genelle shares her insights into opportunities with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.
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Inside the Ohana: The Value of Emotional Engagement to Drive Action with Robin Daniels
Inside the Ohana: The Value of Emotional Engagement to Drive Action with Robin Daniels
On this episode, Robin shares advice for driving action with emotional engagement, and much more.
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Building Brand-to-Human Relationships in a Digital World
Building Brand-to-Human Relationships in a Digital World
On this episode Emily shares her insights into relationships in a digital world, personalizing marketing to boost brand value, and developing a 360 degree marketing plan.
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Getting Aligned for RevOps Success
Getting Aligned for RevOps Success
On this episode, Justin discusses facilitating the client journey, the importance of finding alignment at the executive level, and looking through the revenue operations lens.
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Evoking Customer Emotion
Evoking Customer Emotion
On this episode, Tara shares her insights on why content has to be responsive to your customers and why video marketing is vital for business growth.
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Inside the Ohana: The Value of Owning Your Narrative with Jamie Domenici
Inside the Ohana: The Value of Owning Your Narrative with Jamie Domenici
On this episode, Jamie shares insights from her 10 years at Salesforce about crafting a strong brand narrative.
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Customer Satisfaction That Drives Word-of-Mouth
Customer Satisfaction That Drives Word-of-Mouth
On this episode, Sarah shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.
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Systems to Success
Systems to Success
On this episode, Asia discusses the importance of internalizing RevOps frameworks, the strategy behind her techstack, and why developing your management style is a gamechanger.
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Strategic Story Arcs That Shape B2B Narratives
Strategic Story Arcs That Shape B2B Narratives
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
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Making your Website Feel Like a Virtual Concierge
Making your Website Feel Like a Virtual Concierge
On this episode, Kristi shares why it's important to make a website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.
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Strategies to Drive Brand Differentiation
Strategies to Drive Brand Differentiation
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
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Early Prioritizing to Unlock Opportunities Later
Early Prioritizing to Unlock Opportunities Later
On this episode, Karan discusses RevOps’ unique perspective on data, why he thinks spreadsheets can be dangerous, and why he thinks RevOps is the connective tissue of a company.
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Aligning Brand Awareness and Demand Generation
Aligning Brand Awareness and Demand Generation
On this episode, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.
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The Pipeline Generation Blog

The Pipeline Generation Blog is your one-stop shop for industry news, innovation, and best practices for your sales and marketing strategies.

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Industry Trailblazers

Learn how tech industry unicorns, top-valued companies, and iconic B2B brands are at the forefront of their game, implementing a game changing pipeline generation strategy.

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OwnBackup Generated 50% Of Inbound Pipeline, $6M in Website Pipeline and Achieved 2,591% AppExchange Listing ROI With Qualified
OwnBackup leveraged the Pipeline Cloud to create a clear path to conversion through personalized conversations and better segmentation.
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AlphaSense Uses the Power of the Pipeline Cloud to Generate Attributed Pipeline and Revenue and Achieve 4,109% ROI
By leveraging the Pipeline Cloud, AlphaSense transformed their website into a powerful engagement tool and are now able to drive pipeline while creating memorable buyer interactions.
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Melissa Phillips Shares How Adecco Leverages Qualified to Generate Pipeline & Revenue
Adecco generated $57.7M in pipeline, $24.4M in revenue, and achieved 46,000% ROI with the Pipeline Cloud.
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Sendoso Generated $4.4M in Pipeline and Achieved 1,247% ROI With Qualified
Sendoso understands that personalized connections equate to more lead conversions. By leveraging the Pipeline Cloud, they can now accurately identify website visitors and close deals faster.
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Metadata Generated $3.5M in Pipeline and Achieved 927% ROI With Qualified
Metadata generated $3.5M in pipeline and achieved 927% ROI in the first 150 days with the Pipeline Cloud.
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Anna Centrella Shares How Carta Increased Pipeline with Qualified
Carta increased success rate on conversations by 900% in six weeks and sourced $1.9M in pipeline with the Pipeline Cloud.
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Scott Holden Shares How ThoughtSpot Increased Pipeline & Revenue with Qualified
ThoughtSpot sourced $13M in pipeline and $2M in revenue with the Pipeline Cloud.
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Revenue.io Uses the Pipeline Cloud to Convert 190% More Opportunities in a Single Quarter Through Conversational Marketing
Revenue.io used the Pipeline Cloud to identify and proactively engage target accounts that were already on their site.
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Alation Drives Pipeline and Revenue with the Pipeline Cloud
Alation harnessed the power of the Pipeline Cloud to achieve 375% growth in opportunities created, 278% growth in new ARR generated, and 150% increase in meetings booked via chat.
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Matterport, the World's Leading Spatial Data Platform, Closes Deals 40% Faster With Qualified
Matterport, the world's leading spatial data platform valued at $5.67B, closes deals 40% faster and increases revenue 25% QoQ with Qualified.
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Leading Supply Chain Visibility Platform, project44, Generates $9.6M+ in Pipeline After Switching to Qualified
project44, the world’s leading supply chain visibility platform, drove $9.6M+ in pipeline and $1.3M+ in closed revenue less than one year after switching to Qualified.
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Dremio Grew MQLs by 100% in 20 Days
Dremio, 2021's hottest Silicon Valley-born unicorn, drives pipeline and unlocks productivity with Qualified.
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Granicus Engages With High-Value Website Visitors to Increase MQLs by 40%
We sat down with Drew Leach to learn about Granicus' conversational marketing strategy and how they increased MQLs by 40%.
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How Korn Ferry Increased Web Conversions by 60%
$2B global organizational consulting and SaaS-based HR tech firm, Korn Ferry, increased web conversions by 60% with Qualified Chatbots.
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Bitly Increased Website MQLs by 2X and Pipeline by 6X with Qualified
Bitly uses Conversational Marketing to identify and instantly meet with enterprise buyers, driving increased revenue and record numbers for their business.
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How IMD Business School transformed the sales process and supercharged leads
IMD, one of the top three business school programs in the world, generated 30% more sales meetings with Qualified.
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How Brandfolder uses Qualified to Generate 6X More Sales Opportunities
Brandfolder, the leading digital asset management platform, generates more meetings and opportunities with Qualified.
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Staffbase uses Qualiifed to transform their website into a platform for real-time website into platform for real-time sales conversations.
Staffbase is laser-focused on using conversational marketing to convert more website visitors.
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Webinars and Appearances

Discover how to supercharge your pipeline performance now. Watch any of our on-demand webinars or appearances for actionable takeaways from B2B marketing and sales experts.

Watch All Webinars
How to Maximize ROI from ABM
How to Maximize ROI from ABM
Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand.
How AlphaSense drove $3M+ in Pipeline with the Pipeline Cloud
How AlphaSense drove $3M+ in Pipeline with the Pipeline Cloud
Learn how AlphaSense creates contextualized, tailored visitor experiences to drive more pipeline with the Pipeline Cloud.
Strategies for Staying Fresh and Innovative in Sales
Strategies for Staying Fresh and Innovative in Sales
Hear tips and tricks to level up your sales game and how to continually adapt as the digital world continues to evolve.
Winning the Sales Cycle
Winning the Sales Cycle
Learn how to configure your team and processes to radically improve their collaboration and as a result, increase revenue.
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
The key to more pipeline? Higher conversion rates. Learn how the Pipeline Cloud connects your website to Salesforce so your sales reps can meet qualified buyers in real time and boost web conversions.
What is the Conversational Movement and How Does it Impact Revenue?
What is the Conversational Movement and How Does it Impact Revenue?
Hear how InsideView-Demandbase has embraced the conversational movement to positively impact revenue.
The 5 Pillars of the Pipeline Cloud
The 5 Pillars of the Pipeline Cloud
Learn the 5 pillars of the Pipeline Cloud that are guaranteed to generate more pipeline for modern revenue teams.
Sales Strategy 101 for Startups
Sales Strategy 101 for Startups
Learn top sales strategies and best practices to convert leads faster than ever before.
The Top 5 ABM Mistakes Hurting Your Pipeline, and How to Fix Them
The Top 5 ABM Mistakes Hurting Your Pipeline, and How to Fix Them
Get actionable short-term and long-term solutions to help pump up your ABM pipeline.
Qualified On Qualified: 5 Proven Strategies To Drive More Pipeline
Qualified On Qualified: 5 Proven Strategies To Drive More Pipeline
Learn how Qualified uses Qualified and five proven strategies that will drive more pipeline and revenue for business.
The Secret to Aligning Your Sales and Marketing Teams
The Secret to Aligning Your Sales and Marketing Teams
Unlock the secrets of aligning sales and marketing teams, and ultimately win more business!
Bridging the Gap Between Paid Ads and Pipeline
Bridging the Gap Between Paid Ads and Pipeline
Learn key strategies for a conversational sales and marketing program that are guaranteed to deliver results.

Qualified Library

Qualified is the industry expert in conversational sales and marketing. Our guides and books have helped thousands of sales and marketing professionals up their game.

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SEE QUALIFIED IN ACTION
Quick demo?

See how the #1 pipeline generation platform for Salesforce can help you exceed your revenue goals.

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Infographics & Guides

Qualified empowers B2B revenue teams to build pipeline. Generate more pipeline for your teams using best practices from the team.

Qualified University

Explore guides, videos and more to learn relevant skills, grow your career or use Qualified to generate more pipeline for your business.

Visit The university
The Signals 1-2-3 Punch
Learn how to greet outbound prospects the moment they click through an email and arrive on the site.
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Pouncing Best Practices
Learn how to "pounce", or outbound chat on VIP visitors arriving on your website.
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Pipeline and Revenue Dashboards
Use ready-made dashboards to understand how Qualified influences pipeline and revenue.
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Qualified Overview Guide
Learn about Qualified, conversational sales and marketing and about how to prepare for sales training.
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Experience Building Best Practices
Learn all about experiences, branching, and some best practices from the Qualified Success team!
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Understanding Signals Terminology
Learn how to differentiate between key terms such as Intent, Temperature and Trend used in Qualified Signals.
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What is Conversational ABM?
Learn about conversational account-based marketing and how it can help your buyers get answers faster.
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Shortcuts and Alerts
Learn how to use personal and team shortcuts in Qualified as well as in-app, Slack or MS Teams alerts to discover new leads faster.
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Quick Hits

Explore short-form educational content, fun sizzle videos, and more to learn more about driving pipeline for your business.

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Quick Hits
5 tips for the ultimate Dreamforce experience
Inside the Ohana legend, Dan Darcy, put together a list of 5 items you MUST bring to the campground.
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Quick Hits
Would You Rather? Customer Success Edition
Would you rather struggle to set up your conversational strategy alone or partner with an expert? Check out why Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Pipeline Cloud Edition
Would you rather chat blindly with everyone who visits your site... or focus on visitors who are in-market to buy? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Innovation Edition
Would you rather have VIP buyers engage with a one-size-fits-all chatbot or one built with innovation? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would you rather...? VIP Buyer Edition
Would you rather greet your VIPs with one-size-fits-all chatbots... or connect your best buyers with your best sellers, instantly? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather? Salesforce Edition
Would you rather have sales reps talking to the wrong prospects... or meeting with VIPs based on your Salesforce routing rules? Qualified's Pipeline Cloud gives you the advantage.
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Quick Hits
Would You Rather...? Salesforce CRM Data Edition
Would you rather use a conversational product that's siloed from your CRM data... or a pipeline generation platform that taps into your unique Salesforce instance? Qualified's Pipeline Cloud gives you the advantage.
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Qualified Newsroom

Check out announcements, press releases, product launches, and all the buzz on Qualified.

Visit the Newsroom
Qualified Announces $95M Series C to Transform Pipeline Generation for B2B Enterprises
Financing led by Sapphire, with major investment from Tiger Global alongside existing investors Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.
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Maura Rivera, Qualified.com CMO, Featured As One of The Most Important Marketing Tech Execs of 2021
Meet 19 execs at companies like Adobe and Shopify who are shaping the future of marketing tech
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Qualified's Pipeline Cloud to Transform Pipeline Generation
New marketing motion enables teams to intelligently leverage Salesforce and conversations on the corporate website to drive pipeline without forms across the evolved buyer journey.
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Qualified.com Raises $51 Million Series B
Qualified announces $51 million in financing led by Salesforce Ventures.
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Entrepreneurs Share Their Secrets for Winning New Business
Kraig Swensrud, Qualified cofounder and CEO, shares his strategy for winning new business.
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How To Hire A Virtual Sales Team That Will Win Deals
Remote work is here to stay and this reality holds a huge opportunity for sales organizations that are hiring in 2021.
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Qualified Recognized as #1 Best Place to Work in the Bay Area
Qualified has been recognized as the winner of the 2021 Bay Area Best Places to Work award.
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Say Hello to Qualified X, the Conversational Sales Platform
Qualified X is an entirely new platform designed to help sellers thrive in today's all-digital environment.
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Road to Dreamforce

The countdown is on for the biggest selling event of the year! Find the best recommendations, guides, and more to have the best Dreamforce ever.

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How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
How Demand Gen Teams Grow Pipeline with the Pipeline Cloud
The key to more pipeline? Higher conversion rates. Learn how the Pipeline Cloud connects your website to Salesforce so your sales reps can meet qualified buyers in real time and boost web conversions.
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Guide to Dreamforce
Guide to Dreamforce
Whether it’s your first time attending Dreamforce or you’re an experienced Trailblazer, brush up on everything you need to know before you get there.
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20 years of Dreamforce with Robert Zimmermann
20 years of Dreamforce with Robert Zimmermann
Dreamforce is celebrating a big anniversary this September! Our CRO, Robert Zimmermann, talks about why Dreamforce is such an impactful experience.
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20 Great Moments from 20 Years of Dreamforce
20 Great Moments from 20 Years of Dreamforce
We're celebrating 20 years of Dreamforce by sharing 20 of the event's most memorable moments.
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Guide to San Francisco
Guide to San Francisco
It’s no secret San Francisco is a cultural hub. Explore our Bay Area team’s favorite spots to fuel up, wind down, and sightsee before heading home.
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Guide to Virtual Dreamforce
Guide to Virtual Dreamforce
Can’t make it to San Francisco this year? Learn how you can stream virtual sessions on Salesforce+ and still make the most out of the Dreamforce experience.
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Conversational Marketing for Salesforce
Conversational Marketing for Salesforce
This book will help you understand Conversational Marketing, the value it brings to your business, and how it can fit into your larger, Salesforce-powered sales and marketing strategy.
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Trailblazers in Conversational Marketing
Trailblazers in Conversational Marketing
Hear directly from CMOs and marketing leaders in the Salesforce ecosystem on how Conversational Marketing is transforming their buyer engagement strategies.
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Inside the Ohana
Inside the Ohana
Salesforce legend and veteran, Dan Darcy, takes us to the tops of Salesforce Towers across the globe, chatting with Trailblazers, Salesforce execs, employees, partners, and more.
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Dreamforce Mini-Series Part 1
Dreamforce Mini-Series Part 1
On this episode, Salesforce legend, Linda Dunlap, and Qualified executives, Kraig Swenrsud and Dan Darcy, share the history of Dreamforce—and the fun to come for #DF21.
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SEE QUALIFIED IN ACTION
Quick demo?

See how the #1 pipeline generation platform for Salesforce can help you exceed your revenue goals.

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See Product Tour
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