How to Build your B2B Content Strategy in 2025
Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.

Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.
In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.
In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.
In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.
In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.
Key Takeaways:
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