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Our Salesforce ties go way back

Our roots with Salesforce go deep. With nearly two decades of history, Salesforce is part of our DNA. Join us on a quick trip down memory lane...

2021

Salesforce leads investment in Qualified's $51m Series B financing
Introducing Qualified X
The next-generation conversational sales and marketing platform for Salesforce.
Sarah Franklin Salesforce

salesforce cmo joins qualified board

Salesforce Chief Marketing Officer Sarah Franklin joins Qualified’s Board of Directors.

SALESFORCE LAUNCHES APPEXCHANGE CHAT, POWERED BY QUALIFIED

Salesforce launches the AppExchange Chat Program, powered by Qualified, an offering for every Salesforce partner to have conversations with buyers directly on the AppExchange Marketplace.

SALESFORCE VETERAN dan darcy joins qualified AS chief customer officer

Qualified hires longtime Salesforce veteran, SVP Dan Darcy, as Chief Customer Officer amidst the backdrop of incredible company growth and momentum. Dan spearheads the differentiated Qualified excellence program, a team of Salesforce-certfied experts that do “whatever it takes” to make our customers successful.

2020

Salesforce invests in Qualified's Series A financing

Salesforce Ventures participates in Qualified’s $12M Series A alongside Norwest Venture Partners and Redpoint Ventures.

2019

QUALIFIED BECOMES CERTIFIED
SALESFORCE PARTNER

Qualified achieves SOC2 and Salesforce Security certifications. Launches on the AppExchange as a Certified Salesforce ISV Partner and rapidly achieves more than 80+ 5 star reviews from customers.

Salesforce Ventures invests in Qualified's Seed financing

QUALIFIED DEFINES THE
entrepreneurial trailblazer

Salesforce highlights Qualified as an elite group of “Entreprenuer Trailblazers,” founders who are building billion-dollar businesses entirely on Salesforce, including funding, platform, apps, and go-to-market.

2018

QUALIFIED FOUNDED

Kraig and Sean found Qualified, the first conversational sales and marketing platform for Salesforce, purpose-built for Sales Cloud, and running its code 100% on the Salesforce platform.

Kraig & Sean create 3rd company on Salesforce
GetFeedback later sold to SurveyMonkey
2017

GETFEEDBACK FOR SERVICE CLOUD SURPASSES 10,000 CLIENTS

Drafting off the incredible success of Salesforce Service Cloud, GetFeedback adoption accelerates and quickly becomes the de-facto CX feedback platform for the world’s largest enterprise Service Cloud customers.

2016

SALESFORCE SELECTS GETFEEDBACK

Salesforce selects GetFeedback as its global CX provider. Salesforce and GetFeedback showcase how Salesforce uses GetFeedback to power its global CX program during the Service Cloud Keynote at Dreamforce 2016.

Aloha! GetFeedback SVP Marketing Maura Rivera (now Qualified’s CMO) at DF16
2014

GETFEEDBACK LAUNCHES

GetFeedback launches as the only mobile-first feedback platform for Salesforce Service Cloud. Ranks #1 on the Salesforce AppExchange.

SALESFORCE INVESTS IN GETFEEDBACK

Salesforce Ventures invests in GetFeedback to fuel CX feedback platform for Salesforce Service Cloud customers.

2013

GETFEEDBACK LAUNCHES

Along with veteran Salesforce technologists
Bing Yang and Gopal Patel, Kraig & Sean found GetFeedback, the first Customer Experience (CX) feedback platform built for Salesforce Service Cloud

Kraig & Sean found 2nd company on Salesforce
2012

CONNECT TO YOUR CUSTOMERS
IN A WHOLE NEW WAY

Cloud, Social, and Mobile technologies dominate consumer life and Salesforce unveils the vision for how companies must transform in the new digital world. Marc, Kraig, and Dan Darcy (now with Qualified) embark on the  “Business is Social” 
World Tour, culminating at Dreamforce X, the tenth annual Dreamforce user conference.

Marc, Kraig, and Dan on the “Business is Social” World Tour
2011

Salesforce surpasses $1B in annual revenue

Sales Cloud and Service Cloud momentum establish Salesforce’s position as the #1 CRM based on marketshare worldwide.

Kraig becomes Salesforce CMO
2010

CHATTER TAKES CENTER STAGE
AT SUPERBOWL XLV

As the social media revolution takes companies by storm, Chatter becomes the defining Salesforce innovation of the year and Salesforce launches Chatter.com at the Superbowl XLV Halftime Show with the Black Eyed Peas.

SALESFORCE LAUNCHES CHATTER WORLD’S FIRST ENTERPRISE SOCIAL NETWORK

Kraig and Sean (along with Salesforce execs Brett Queener & Chuck Ganapathi) spearhead the development of Salesforce Chatter, the Enterprise Social Network with social profiles and feeds inside of Enterprise Apps. They go on global roadshow to debut Chatter to customers around the world.

2009

SALESFORCE LAUNCHES THE SALES CLOUD

The success of Service Cloud inspires Salesforce to develop and launch major new cloud, social, and mobile innovations to its flagship Salesforce automation product, and rebrand it as Salesforce Sales Cloud.

Kraig launching Sales Cloud at the Royal Festival Hall in London
Kraig with Dan Darcy launching Service Cloud at Dreamforce 2009

SALESFORCE LAUNCHES THE SERVICE CLOUD

Cloud computing gains steam and Marc, Kraig, Dan Darcy, and Alex Dayon launch Salesforce’s second major product, dubbed the “Service Cloud“ in multi-city World Tour.  Salesforce Service Cloud will become the next $1B product line at Salesforce.

Kraig becomes Salesforce SVP Product Marketing
2008

WELCOME TO THE CLOUD

As the Salesforce/Google alliance gathers momentum, the duo begins talking about SaaS and PaaS as “Cloud Computing.”  The moniker sticks and Salesforce makes bold move and announces “Welcome to the Cloud” at Dreamforce 2008.

SALESFORCE FOR GOOGLE APPS LAUNCHES

Salesforce and Google announce the “Salesforce/Google Alliance” and launch "Salesforce for Google Apps" at a press conference at the Four Seasons in San Francisco with Marc Benioff, Google CEO Eric Schmidt, Kraig and Sean on stage.

Kraig & Sean spearhead the Salesforce/Google Alliance
2007
Kraig, Sean, and Sergey Brin at Google Headquarters

SALESFORCE AND GOOGLE SHOW THE FUTURE OF B2B MARKETING

As Google’s advertising empire expands, Salesforce for Google Adwords is announced at an all-hands company event at Google Headquarters.  Kraig, Sean, and Google Founder Sergey Brin show the future of online marketing and how Salesforce and Google will serve B2B customers.

SALESFORCE FOR
GOOGLE ADWORDS LAUNCHES

Kieden is embedded within Salesforce and renamed "Salesforce for Google Adwords." The product launches in multi-city world tour event across North America with Marc Benioff, Sheryl Sandberg (now Facebook COO), and Kraig Swensrud on stage.

Salesforce for Google Adwords launch event at the Palace Hotel, San Francisco
2006
Kraig & Sean become Salesforce employees

Salesforce signs definitive agreement to acquire kieden

Salesforce acquires Kieden in August, 2006.  Kraig and Sean oversee the developing relationship between Salesforce & Google.

KIEDEN LAUNCHES on APPEXCHANGE DAY

Kieden launches on "Salesforce AppExchange Day,” a Salesforce launch event at the Palace Hotel in San Francisco. Kieden is one of the first 5 apps on Salesforce AppExchange, the world's first enterprise app marketplace.

2005

FOUNDING OF KIEDEN

Kraig & Sean start their first company, Kieden, an advertising platform that integrates Salesforce with Google AdWords. Online advertising spend is skyrocketing, and now B2B companies can measure online advertising ROI with Salesforce. Kieden is built almost entirely on Salesforce’s first generation platform known as “SForce.”

Shortly after rolling out Salesforce at an early SaaS pioneer, Kraig and Sean attend the first-ever Dreamforce conference at Westin St. Francis hotel in downtown San Francisco. Their eyes are opened to the potential of using Salesforce as a development platform for their first venture.