AI is Now Part of Your Team
Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
Ian Faison
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings.
Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs, how they’re using AI to reduce ad spend, and which types of content are resonating most with prospects.
Key Takeaways:
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Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings.
Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs, how they’re using AI to reduce ad spend, and which types of content are resonating most with prospects.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings.
Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs, how they’re using AI to reduce ad spend, and which types of content are resonating most with prospects.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
This episode features an interview with Chris Bontempo, CMO, Johnson Controls, a 140 year old company that is a global leader in smart, healthy and sustainable buildings.
Chris spent nearly 19 years at IBM, eventually serving as CMO of IBM Americas before moving to Johnson Controls. He shares his perspective on website content being scraped by LLMs, how they’re using AI to reduce ad spend, and which types of content are resonating most with prospects.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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