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Discover how Qualified CMO Maura Rivera is redefining B2B marketing with Piper the AI SDR Agent powering the rise of agentic marketing and autonomous pipeline generation.
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Originally recorded on Tech Marketing Rewired with host Kevin Kerner.
In a landscape crowded with AI hype and endless automation promises, one company is cutting through the noise with tangible results and a bold new category: agentic marketing.
We sat down with Maura Rivera, CMO of Qualified, on Tech Marketing Rewired to talk about the rise of AI SDR agents, the evolution of the B2B website, and why naming your AI agent might be the smartest brand move you’ll make this year.
What started as a conversational platform has evolved into something far more powerful. Qualified now leads the charge in agentic marketing with Piper, its AI Sales Development Representative (SDR) agent. Piper is more than a chatbot—she’s an autonomous agent that generates pipeline 24/7, engages across channels, and books meetings with qualified buyers.
“Why wouldn’t you automate your inbound SDR motion?” Maura asked. “If someone’s raising their hand on your site, get them into a meeting now. Don’t send them away.”
Since launching in 2024, more than 500 companies have “hired” Piper to run their inbound motion. Quantum Metric, for example, saw such strong results that they redeployed their entire inbound SDR team and now rely solely on Piper.
Adopting AI agents isn’t an overnight switch. As Maura explained, most companies follow a “crawl, walk, run” model:
“We’re in the ‘run’ phase now,” Maura said. “Piper works for our GTM AI Manager—yes, that’s a real role now—and she’s listed on our SDR leaderboard just like any other rep.”
In a sea of AI sameness—generic wands, black backgrounds, and vague “AI-powered” claims—Qualified made a bold branding move. They gave their AI agent a name, a face, and a mission: generate pipeline. That’s where the name Piper came from.
“She’s modeled after Blake, our first and best-ever SDR,” Maura shared. “Blake was contextual, fast, and always on-message. That’s what we wanted Piper to emulate.”
The idea caught on. Now, customers like Asana, Brex, and Greenhouse are not just using Piper—they’re customizing their own branded agents like Bella, Brexton, and Daisy.
With Piper on the front lines, the B2B website is starting to look more like ChatGPT than a digital brochure. Instead of static pages, buyers engage in dynamic, real-time conversations tailored to their interests and funnel stage.
“We’re building websites for buyers trained by chat interfaces,” Maura said. “They want immediate answers. They want personalization. Agents can deliver that.”
The future? AI-powered websites built for agents—not just humans—with seamless handoffs between inbound, outbound, and customer success agents all working in orchestration.
AI is often accused of replacing jobs, but Maura shared a more nuanced story: “Great SDRs get promoted, and backfilling them is tough. Instead, many of our customers backfill with Piper and redeploy those headcount dollars into new campaigns.”
And it’s not just the SDR function that’s evolving. New roles—like GTM AI Managers—are emerging to oversee agent performance and optimization. “Managing agents is a skill set in itself,” Maura added. “We’re seeing entirely new careers being born.”
Qualified’s marketing team moves fast—really fast. They built an in-house video studio, publish weekly AI content, and run high-impact events like Piperfest and the AI SDR Summit.
“The unlock I’m still chasing?” Maura shared in closing. “Generative analytics. I want a world where I can ask an agent to show me campaign performance and get real-time insights, no dashboards required.”
We’re not far off.
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover how Qualified CMO Maura Rivera is redefining B2B marketing with Piper the AI SDR Agent powering the rise of agentic marketing and autonomous pipeline generation.
Originally recorded on Tech Marketing Rewired with host Kevin Kerner.
In a landscape crowded with AI hype and endless automation promises, one company is cutting through the noise with tangible results and a bold new category: agentic marketing.
We sat down with Maura Rivera, CMO of Qualified, on Tech Marketing Rewired to talk about the rise of AI SDR agents, the evolution of the B2B website, and why naming your AI agent might be the smartest brand move you’ll make this year.
What started as a conversational platform has evolved into something far more powerful. Qualified now leads the charge in agentic marketing with Piper, its AI Sales Development Representative (SDR) agent. Piper is more than a chatbot—she’s an autonomous agent that generates pipeline 24/7, engages across channels, and books meetings with qualified buyers.
“Why wouldn’t you automate your inbound SDR motion?” Maura asked. “If someone’s raising their hand on your site, get them into a meeting now. Don’t send them away.”
Since launching in 2024, more than 500 companies have “hired” Piper to run their inbound motion. Quantum Metric, for example, saw such strong results that they redeployed their entire inbound SDR team and now rely solely on Piper.
Adopting AI agents isn’t an overnight switch. As Maura explained, most companies follow a “crawl, walk, run” model:
“We’re in the ‘run’ phase now,” Maura said. “Piper works for our GTM AI Manager—yes, that’s a real role now—and she’s listed on our SDR leaderboard just like any other rep.”
In a sea of AI sameness—generic wands, black backgrounds, and vague “AI-powered” claims—Qualified made a bold branding move. They gave their AI agent a name, a face, and a mission: generate pipeline. That’s where the name Piper came from.
“She’s modeled after Blake, our first and best-ever SDR,” Maura shared. “Blake was contextual, fast, and always on-message. That’s what we wanted Piper to emulate.”
The idea caught on. Now, customers like Asana, Brex, and Greenhouse are not just using Piper—they’re customizing their own branded agents like Bella, Brexton, and Daisy.
With Piper on the front lines, the B2B website is starting to look more like ChatGPT than a digital brochure. Instead of static pages, buyers engage in dynamic, real-time conversations tailored to their interests and funnel stage.
“We’re building websites for buyers trained by chat interfaces,” Maura said. “They want immediate answers. They want personalization. Agents can deliver that.”
The future? AI-powered websites built for agents—not just humans—with seamless handoffs between inbound, outbound, and customer success agents all working in orchestration.
AI is often accused of replacing jobs, but Maura shared a more nuanced story: “Great SDRs get promoted, and backfilling them is tough. Instead, many of our customers backfill with Piper and redeploy those headcount dollars into new campaigns.”
And it’s not just the SDR function that’s evolving. New roles—like GTM AI Managers—are emerging to oversee agent performance and optimization. “Managing agents is a skill set in itself,” Maura added. “We’re seeing entirely new careers being born.”
Qualified’s marketing team moves fast—really fast. They built an in-house video studio, publish weekly AI content, and run high-impact events like Piperfest and the AI SDR Summit.
“The unlock I’m still chasing?” Maura shared in closing. “Generative analytics. I want a world where I can ask an agent to show me campaign performance and get real-time insights, no dashboards required.”
We’re not far off.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover how Qualified CMO Maura Rivera is redefining B2B marketing with Piper the AI SDR Agent powering the rise of agentic marketing and autonomous pipeline generation.
Originally recorded on Tech Marketing Rewired with host Kevin Kerner.
In a landscape crowded with AI hype and endless automation promises, one company is cutting through the noise with tangible results and a bold new category: agentic marketing.
We sat down with Maura Rivera, CMO of Qualified, on Tech Marketing Rewired to talk about the rise of AI SDR agents, the evolution of the B2B website, and why naming your AI agent might be the smartest brand move you’ll make this year.
What started as a conversational platform has evolved into something far more powerful. Qualified now leads the charge in agentic marketing with Piper, its AI Sales Development Representative (SDR) agent. Piper is more than a chatbot—she’s an autonomous agent that generates pipeline 24/7, engages across channels, and books meetings with qualified buyers.
“Why wouldn’t you automate your inbound SDR motion?” Maura asked. “If someone’s raising their hand on your site, get them into a meeting now. Don’t send them away.”
Since launching in 2024, more than 500 companies have “hired” Piper to run their inbound motion. Quantum Metric, for example, saw such strong results that they redeployed their entire inbound SDR team and now rely solely on Piper.
Adopting AI agents isn’t an overnight switch. As Maura explained, most companies follow a “crawl, walk, run” model:
“We’re in the ‘run’ phase now,” Maura said. “Piper works for our GTM AI Manager—yes, that’s a real role now—and she’s listed on our SDR leaderboard just like any other rep.”
In a sea of AI sameness—generic wands, black backgrounds, and vague “AI-powered” claims—Qualified made a bold branding move. They gave their AI agent a name, a face, and a mission: generate pipeline. That’s where the name Piper came from.
“She’s modeled after Blake, our first and best-ever SDR,” Maura shared. “Blake was contextual, fast, and always on-message. That’s what we wanted Piper to emulate.”
The idea caught on. Now, customers like Asana, Brex, and Greenhouse are not just using Piper—they’re customizing their own branded agents like Bella, Brexton, and Daisy.
With Piper on the front lines, the B2B website is starting to look more like ChatGPT than a digital brochure. Instead of static pages, buyers engage in dynamic, real-time conversations tailored to their interests and funnel stage.
“We’re building websites for buyers trained by chat interfaces,” Maura said. “They want immediate answers. They want personalization. Agents can deliver that.”
The future? AI-powered websites built for agents—not just humans—with seamless handoffs between inbound, outbound, and customer success agents all working in orchestration.
AI is often accused of replacing jobs, but Maura shared a more nuanced story: “Great SDRs get promoted, and backfilling them is tough. Instead, many of our customers backfill with Piper and redeploy those headcount dollars into new campaigns.”
And it’s not just the SDR function that’s evolving. New roles—like GTM AI Managers—are emerging to oversee agent performance and optimization. “Managing agents is a skill set in itself,” Maura added. “We’re seeing entirely new careers being born.”
Qualified’s marketing team moves fast—really fast. They built an in-house video studio, publish weekly AI content, and run high-impact events like Piperfest and the AI SDR Summit.
“The unlock I’m still chasing?” Maura shared in closing. “Generative analytics. I want a world where I can ask an agent to show me campaign performance and get real-time insights, no dashboards required.”
We’re not far off.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover how Qualified CMO Maura Rivera is redefining B2B marketing with Piper the AI SDR Agent powering the rise of agentic marketing and autonomous pipeline generation.
Originally recorded on Tech Marketing Rewired with host Kevin Kerner.
In a landscape crowded with AI hype and endless automation promises, one company is cutting through the noise with tangible results and a bold new category: agentic marketing.
We sat down with Maura Rivera, CMO of Qualified, on Tech Marketing Rewired to talk about the rise of AI SDR agents, the evolution of the B2B website, and why naming your AI agent might be the smartest brand move you’ll make this year.
What started as a conversational platform has evolved into something far more powerful. Qualified now leads the charge in agentic marketing with Piper, its AI Sales Development Representative (SDR) agent. Piper is more than a chatbot—she’s an autonomous agent that generates pipeline 24/7, engages across channels, and books meetings with qualified buyers.
“Why wouldn’t you automate your inbound SDR motion?” Maura asked. “If someone’s raising their hand on your site, get them into a meeting now. Don’t send them away.”
Since launching in 2024, more than 500 companies have “hired” Piper to run their inbound motion. Quantum Metric, for example, saw such strong results that they redeployed their entire inbound SDR team and now rely solely on Piper.
Adopting AI agents isn’t an overnight switch. As Maura explained, most companies follow a “crawl, walk, run” model:
“We’re in the ‘run’ phase now,” Maura said. “Piper works for our GTM AI Manager—yes, that’s a real role now—and she’s listed on our SDR leaderboard just like any other rep.”
In a sea of AI sameness—generic wands, black backgrounds, and vague “AI-powered” claims—Qualified made a bold branding move. They gave their AI agent a name, a face, and a mission: generate pipeline. That’s where the name Piper came from.
“She’s modeled after Blake, our first and best-ever SDR,” Maura shared. “Blake was contextual, fast, and always on-message. That’s what we wanted Piper to emulate.”
The idea caught on. Now, customers like Asana, Brex, and Greenhouse are not just using Piper—they’re customizing their own branded agents like Bella, Brexton, and Daisy.
With Piper on the front lines, the B2B website is starting to look more like ChatGPT than a digital brochure. Instead of static pages, buyers engage in dynamic, real-time conversations tailored to their interests and funnel stage.
“We’re building websites for buyers trained by chat interfaces,” Maura said. “They want immediate answers. They want personalization. Agents can deliver that.”
The future? AI-powered websites built for agents—not just humans—with seamless handoffs between inbound, outbound, and customer success agents all working in orchestration.
AI is often accused of replacing jobs, but Maura shared a more nuanced story: “Great SDRs get promoted, and backfilling them is tough. Instead, many of our customers backfill with Piper and redeploy those headcount dollars into new campaigns.”
And it’s not just the SDR function that’s evolving. New roles—like GTM AI Managers—are emerging to oversee agent performance and optimization. “Managing agents is a skill set in itself,” Maura added. “We’re seeing entirely new careers being born.”
Qualified’s marketing team moves fast—really fast. They built an in-house video studio, publish weekly AI content, and run high-impact events like Piperfest and the AI SDR Summit.
“The unlock I’m still chasing?” Maura shared in closing. “Generative analytics. I want a world where I can ask an agent to show me campaign performance and get real-time insights, no dashboards required.”
We’re not far off.
Discover how we can help you convert more prospects into pipeline–right from your website.
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