Not Taking Risks is Risky
Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.
Ian Faison
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Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.
This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.
Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.
This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.
Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.
This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.
Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.
This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.
Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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