Using Small Bets to Win Big with AI

Using Small Bets to Win Big with AI

Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.

Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging ai to optimize the website. 

Key Takeaways:

  • Events are becoming more curated, smaller and more regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. 
  • The world of the traditional funnel is gone; the buyer journey is much more user dependent; buyers have more agency and the journey has become very fast. 
  • The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster.

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Using Small Bets to Win Big with AI

Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.

Ian Faison
Ian Faison
No items found.
Using Small Bets to Win Big with AI
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.

Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging ai to optimize the website. 

Key Takeaways:

  • Events are becoming more curated, smaller and more regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. 
  • The world of the traditional funnel is gone; the buyer journey is much more user dependent; buyers have more agency and the journey has become very fast. 
  • The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Using Small Bets to Win Big with AI

Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.

Ian Faison
Ian Faison
No items found.
Using Small Bets to Win Big with AI
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.

Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging ai to optimize the website. 

Key Takeaways:

  • Events are becoming more curated, smaller and more regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. 
  • The world of the traditional funnel is gone; the buyer journey is much more user dependent; buyers have more agency and the journey has become very fast. 
  • The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Using Small Bets to Win Big with AI

Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.

Using Small Bets to Win Big with AI
Ian Faison
Ian Faison
|
June 3, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.

Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging ai to optimize the website. 

Key Takeaways:

  • Events are becoming more curated, smaller and more regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. 
  • The world of the traditional funnel is gone; the buyer journey is much more user dependent; buyers have more agency and the journey has become very fast. 
  • The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster.
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