Search: Don’t Throw The Baby Out With The Bath Water
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
Ian Faison
No items found.
.jpg)
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
Learn from Ian Faison, Host and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.
.jpg)
Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
.jpg)
Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
