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Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
Ian Faison
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Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and how she uses AI as a thought partner.
This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.
Putney dives into the criticality of intent data in building your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.
Key Takeaways:
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