Driving Qualified Pipeline Through Meta
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
Ian Faison
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Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
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Tami Cannizzaro, Chief Marketing Officer at Thryv, shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.
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Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.
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Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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