Driving Qualified Pipeline Through Meta
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
Ian Faison
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Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Learn from Steve Rotter, CMO at DeepL, about the value of brand, and pushing your point of view over your product.
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Learn from Bill Macaitis, Founder & CEO at SaaS CMO Pro, about how B2B marketers are spending their money and crafting their strategies.
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Jen Rapp, CMO at Superside, ex-Patagonia and Doordash, about selling the vision instead of the product.
This episode features an interview with Jen Rapp, CMO at Superside, an AI-powered creative service, trusted by 500+ top brands. Jen has over 20 years of experience developing and executing marketing strategies for high-growth companies, with a particular focus on working alongside entrepreneurial leaders to scale.
She discusses selling the vision and how doing good impacts marketing, sharing her lessons from her time at Patagonia and DoorDash. She also discusses winning on meta through quality creative and driving qualified leads through virtual summits.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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