Discover how agentic marketing, AI SDR agents, and AI decisioning are reshaping pipeline generation and giving marketers like Chris Boeckelman more control over every step his pipeline targets.
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B2B marketing has faced some whiplash transformations in the last two years—and nowhere is that shift more visible than in the rise of agentic marketing and AI SDR agents. In a recent conversation on The AI SDR Movement, Chris Boeckelman, VP of Growth at Qualified, offered a behind-the-scenes look at how his team is leading this transformation.
“When we started, people were using AI to generate content,” Chris explained. “Now, the exciting part is seeing agents that can actually do work autonomously, without human intervention.”
This evolution marks a significant leap from generative tools that simply assisted humans, to true AI decisioning engines that can independently manage, qualify, and engage prospects at scale.
In the early days, AI primarily played a supporting role: drafting blog posts, writing emails, or generating LinkedIn content. However, as Chris pointed out, "the part that started to get exciting was where you could see these things could do work that you didn't really have to manage."
That leap into autonomous work is where agentic marketing shines. By deploying AI SDR agents like Piper the AI SDR agent, Chris's team now handles critical pipeline generating tasks—without relying on human SDRs for every inbound lead.
Chris vividly recalled one of his "aha" moments when Piper booked her first meeting via Piper Email within an hour of launching a post-event campaign. “We booked a meeting in less than an hour after launching the campaign. I thought, 'We can definitely do some cool stuff with this thing.'"
This early success validated that Piper wasn't just theoretical—she could drive real results, faster and more efficiently than traditional SDR workflows. With AI decisioning layered into the process, Piper knows exactly when and how to engage prospects across multiple channels, from email to live chat.
Looking ahead, Chris sees an even bigger shift coming: AI agents that not only execute but also advise on strategy.
“You'll get AI workers that don't just do tasks but recommend actions,” he said. “They’ll tell you, 'Your traffic's dipping—here's what you should try.'"
This vision of fully integrated AI—proactive, strategic, and constantly optimizing—signals the next evolution of agentic marketing. AI SDR agents won't just follow instructions, they'll help shape marketing plans and drive proactive pipeline growth.
The rise of agentic marketing and AI SDR agents powered by AI decisioning isn't a far-off future; it's happening now.
Marketers who embrace these technologies are gaining a serious competitive advantage—accelerating lead response, unlocking scalability, and future-proofing their demand generation strategies.
As Chris summed up, "It’s an exciting time. Teams that figure this out will do magnitudes more work with fewer people, and AI will only get better at helping us think and act faster."
Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results.
Learn what makes AI agentic, how to use it to transform areas of your business, and how AI SDR agents are going to completely overhaul how we're marketing and selling our products.
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We hear this question from buyers all the time: But do AI SDRs actually work? Hear our VP of Demand Gen's experience in learning to trust Piper the AI SDR to automate our inbound pipeline generation.
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Discover how agentic marketing, AI SDR agents, and AI decisioning are reshaping pipeline generation and giving marketers like Chris Boeckelman more control over every step his pipeline targets.
B2B marketing has faced some whiplash transformations in the last two years—and nowhere is that shift more visible than in the rise of agentic marketing and AI SDR agents. In a recent conversation on The AI SDR Movement, Chris Boeckelman, VP of Growth at Qualified, offered a behind-the-scenes look at how his team is leading this transformation.
“When we started, people were using AI to generate content,” Chris explained. “Now, the exciting part is seeing agents that can actually do work autonomously, without human intervention.”
This evolution marks a significant leap from generative tools that simply assisted humans, to true AI decisioning engines that can independently manage, qualify, and engage prospects at scale.
In the early days, AI primarily played a supporting role: drafting blog posts, writing emails, or generating LinkedIn content. However, as Chris pointed out, "the part that started to get exciting was where you could see these things could do work that you didn't really have to manage."
That leap into autonomous work is where agentic marketing shines. By deploying AI SDR agents like Piper the AI SDR agent, Chris's team now handles critical pipeline generating tasks—without relying on human SDRs for every inbound lead.
Chris vividly recalled one of his "aha" moments when Piper booked her first meeting via Piper Email within an hour of launching a post-event campaign. “We booked a meeting in less than an hour after launching the campaign. I thought, 'We can definitely do some cool stuff with this thing.'"
This early success validated that Piper wasn't just theoretical—she could drive real results, faster and more efficiently than traditional SDR workflows. With AI decisioning layered into the process, Piper knows exactly when and how to engage prospects across multiple channels, from email to live chat.
Looking ahead, Chris sees an even bigger shift coming: AI agents that not only execute but also advise on strategy.
“You'll get AI workers that don't just do tasks but recommend actions,” he said. “They’ll tell you, 'Your traffic's dipping—here's what you should try.'"
This vision of fully integrated AI—proactive, strategic, and constantly optimizing—signals the next evolution of agentic marketing. AI SDR agents won't just follow instructions, they'll help shape marketing plans and drive proactive pipeline growth.
The rise of agentic marketing and AI SDR agents powered by AI decisioning isn't a far-off future; it's happening now.
Marketers who embrace these technologies are gaining a serious competitive advantage—accelerating lead response, unlocking scalability, and future-proofing their demand generation strategies.
As Chris summed up, "It’s an exciting time. Teams that figure this out will do magnitudes more work with fewer people, and AI will only get better at helping us think and act faster."
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover how agentic marketing, AI SDR agents, and AI decisioning are reshaping pipeline generation and giving marketers like Chris Boeckelman more control over every step his pipeline targets.
B2B marketing has faced some whiplash transformations in the last two years—and nowhere is that shift more visible than in the rise of agentic marketing and AI SDR agents. In a recent conversation on The AI SDR Movement, Chris Boeckelman, VP of Growth at Qualified, offered a behind-the-scenes look at how his team is leading this transformation.
“When we started, people were using AI to generate content,” Chris explained. “Now, the exciting part is seeing agents that can actually do work autonomously, without human intervention.”
This evolution marks a significant leap from generative tools that simply assisted humans, to true AI decisioning engines that can independently manage, qualify, and engage prospects at scale.
In the early days, AI primarily played a supporting role: drafting blog posts, writing emails, or generating LinkedIn content. However, as Chris pointed out, "the part that started to get exciting was where you could see these things could do work that you didn't really have to manage."
That leap into autonomous work is where agentic marketing shines. By deploying AI SDR agents like Piper the AI SDR agent, Chris's team now handles critical pipeline generating tasks—without relying on human SDRs for every inbound lead.
Chris vividly recalled one of his "aha" moments when Piper booked her first meeting via Piper Email within an hour of launching a post-event campaign. “We booked a meeting in less than an hour after launching the campaign. I thought, 'We can definitely do some cool stuff with this thing.'"
This early success validated that Piper wasn't just theoretical—she could drive real results, faster and more efficiently than traditional SDR workflows. With AI decisioning layered into the process, Piper knows exactly when and how to engage prospects across multiple channels, from email to live chat.
Looking ahead, Chris sees an even bigger shift coming: AI agents that not only execute but also advise on strategy.
“You'll get AI workers that don't just do tasks but recommend actions,” he said. “They’ll tell you, 'Your traffic's dipping—here's what you should try.'"
This vision of fully integrated AI—proactive, strategic, and constantly optimizing—signals the next evolution of agentic marketing. AI SDR agents won't just follow instructions, they'll help shape marketing plans and drive proactive pipeline growth.
The rise of agentic marketing and AI SDR agents powered by AI decisioning isn't a far-off future; it's happening now.
Marketers who embrace these technologies are gaining a serious competitive advantage—accelerating lead response, unlocking scalability, and future-proofing their demand generation strategies.
As Chris summed up, "It’s an exciting time. Teams that figure this out will do magnitudes more work with fewer people, and AI will only get better at helping us think and act faster."
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover how agentic marketing, AI SDR agents, and AI decisioning are reshaping pipeline generation and giving marketers like Chris Boeckelman more control over every step his pipeline targets.
B2B marketing has faced some whiplash transformations in the last two years—and nowhere is that shift more visible than in the rise of agentic marketing and AI SDR agents. In a recent conversation on The AI SDR Movement, Chris Boeckelman, VP of Growth at Qualified, offered a behind-the-scenes look at how his team is leading this transformation.
“When we started, people were using AI to generate content,” Chris explained. “Now, the exciting part is seeing agents that can actually do work autonomously, without human intervention.”
This evolution marks a significant leap from generative tools that simply assisted humans, to true AI decisioning engines that can independently manage, qualify, and engage prospects at scale.
In the early days, AI primarily played a supporting role: drafting blog posts, writing emails, or generating LinkedIn content. However, as Chris pointed out, "the part that started to get exciting was where you could see these things could do work that you didn't really have to manage."
That leap into autonomous work is where agentic marketing shines. By deploying AI SDR agents like Piper the AI SDR agent, Chris's team now handles critical pipeline generating tasks—without relying on human SDRs for every inbound lead.
Chris vividly recalled one of his "aha" moments when Piper booked her first meeting via Piper Email within an hour of launching a post-event campaign. “We booked a meeting in less than an hour after launching the campaign. I thought, 'We can definitely do some cool stuff with this thing.'"
This early success validated that Piper wasn't just theoretical—she could drive real results, faster and more efficiently than traditional SDR workflows. With AI decisioning layered into the process, Piper knows exactly when and how to engage prospects across multiple channels, from email to live chat.
Looking ahead, Chris sees an even bigger shift coming: AI agents that not only execute but also advise on strategy.
“You'll get AI workers that don't just do tasks but recommend actions,” he said. “They’ll tell you, 'Your traffic's dipping—here's what you should try.'"
This vision of fully integrated AI—proactive, strategic, and constantly optimizing—signals the next evolution of agentic marketing. AI SDR agents won't just follow instructions, they'll help shape marketing plans and drive proactive pipeline growth.
The rise of agentic marketing and AI SDR agents powered by AI decisioning isn't a far-off future; it's happening now.
Marketers who embrace these technologies are gaining a serious competitive advantage—accelerating lead response, unlocking scalability, and future-proofing their demand generation strategies.
As Chris summed up, "It’s an exciting time. Teams that figure this out will do magnitudes more work with fewer people, and AI will only get better at helping us think and act faster."
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