Making Sales an Advisor to Prospects
Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy.
Ian Faison
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Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy.
This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control.
Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discusses making the sales function an advisor and consultant to potential customers.
Key Takeaways:
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Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy.
This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control.
Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discusses making the sales function an advisor and consultant to potential customers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy.
This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control.
Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discusses making the sales function an advisor and consultant to potential customers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy.
This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control.
Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discusses making the sales function an advisor and consultant to potential customers.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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