Automating Inbound to Maximize MQLs

Automating Inbound to Maximize MQLs

Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jenny Force, Global VP Demand Generation, Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.

Key Takeaways:

  • Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs. 
  • Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level. 
  • Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.

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Automating Inbound to Maximize MQLs

Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.

Ian Faison
Ian Faison
No items found.
Automating Inbound to Maximize MQLs
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jenny Force, Global VP Demand Generation, Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.

Key Takeaways:

  • Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs. 
  • Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level. 
  • Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Automating Inbound to Maximize MQLs

Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.

Ian Faison
Ian Faison
No items found.
Automating Inbound to Maximize MQLs
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jenny Force, Global VP Demand Generation, Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.

Key Takeaways:

  • Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs. 
  • Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level. 
  • Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Automating Inbound to Maximize MQLs

Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.

Automating Inbound to Maximize MQLs
Ian Faison
Ian Faison
|
April 15, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jenny Force, Global VP Demand Generation, Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.

Key Takeaways:

  • Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs. 
  • Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level. 
  • Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.
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