Confessions of an AI SDR Skeptic
Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers.
Dan Darcy
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Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers.
ROI DNA is a full-service B2B digital marketing agency focused on accelerating revenue growth for its clients through strategic ABX, martech, digital media, and creative. As AI reshapes marketing and sales, ROI DNA is guiding B2B brands through the shift—including the rise of agentic marketing and AI SDRs.
“We help brands navigate how AI is changing the game in search and buyer behavior.”
— Gina Inks, Head of Marketing, ROI DNA
When AI SDR agents first emerged, some of ROI DNA’s clients were a little skeptical about the value. The feedback was cautious and filled with common concerns:
“Our customers look to us for guidance—and we’re all for innovation, but only with the right guardrails.”
Gina and her team guided clients through a thoughtful evaluation of Qualified and its AI SDR Agent Piper. One key client, Flexential, went from skeptical to sold after understanding the full capabilities of a true AI SDR:
“They saw Piper wasn’t a chatbot—she’s a pipeline-generating agent that ensures nothing gets left on the table.”
Both ROI DNA and their clients experienced early success after adopting Piper:
“We realized ROI fast—Piper is now central to our growth strategy for the coming year.”
Piper is reshaping how ROI DNA scales inbound, acting as the first line of engagement and qualification. Key use cases:
“Our SDR team is focused on outbound. Piper helps us capture the rest—without wasting human hours.”
Gina encourages healthy skepticism, but warns against missing the moment:
“AI with a human touch is the future. Don’t get left behind—but do your homework. Prioritize the right content, and choose a platform that knows how to deliver.”
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Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers.
ROI DNA is a full-service B2B digital marketing agency focused on accelerating revenue growth for its clients through strategic ABX, martech, digital media, and creative. As AI reshapes marketing and sales, ROI DNA is guiding B2B brands through the shift—including the rise of agentic marketing and AI SDRs.
“We help brands navigate how AI is changing the game in search and buyer behavior.”
— Gina Inks, Head of Marketing, ROI DNA
When AI SDR agents first emerged, some of ROI DNA’s clients were a little skeptical about the value. The feedback was cautious and filled with common concerns:
“Our customers look to us for guidance—and we’re all for innovation, but only with the right guardrails.”
Gina and her team guided clients through a thoughtful evaluation of Qualified and its AI SDR Agent Piper. One key client, Flexential, went from skeptical to sold after understanding the full capabilities of a true AI SDR:
“They saw Piper wasn’t a chatbot—she’s a pipeline-generating agent that ensures nothing gets left on the table.”
Both ROI DNA and their clients experienced early success after adopting Piper:
“We realized ROI fast—Piper is now central to our growth strategy for the coming year.”
Piper is reshaping how ROI DNA scales inbound, acting as the first line of engagement and qualification. Key use cases:
“Our SDR team is focused on outbound. Piper helps us capture the rest—without wasting human hours.”
Gina encourages healthy skepticism, but warns against missing the moment:
“AI with a human touch is the future. Don’t get left behind—but do your homework. Prioritize the right content, and choose a platform that knows how to deliver.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers.
ROI DNA is a full-service B2B digital marketing agency focused on accelerating revenue growth for its clients through strategic ABX, martech, digital media, and creative. As AI reshapes marketing and sales, ROI DNA is guiding B2B brands through the shift—including the rise of agentic marketing and AI SDRs.
“We help brands navigate how AI is changing the game in search and buyer behavior.”
— Gina Inks, Head of Marketing, ROI DNA
When AI SDR agents first emerged, some of ROI DNA’s clients were a little skeptical about the value. The feedback was cautious and filled with common concerns:
“Our customers look to us for guidance—and we’re all for innovation, but only with the right guardrails.”
Gina and her team guided clients through a thoughtful evaluation of Qualified and its AI SDR Agent Piper. One key client, Flexential, went from skeptical to sold after understanding the full capabilities of a true AI SDR:
“They saw Piper wasn’t a chatbot—she’s a pipeline-generating agent that ensures nothing gets left on the table.”
Both ROI DNA and their clients experienced early success after adopting Piper:
“We realized ROI fast—Piper is now central to our growth strategy for the coming year.”
Piper is reshaping how ROI DNA scales inbound, acting as the first line of engagement and qualification. Key use cases:
“Our SDR team is focused on outbound. Piper helps us capture the rest—without wasting human hours.”
Gina encourages healthy skepticism, but warns against missing the moment:
“AI with a human touch is the future. Don’t get left behind—but do your homework. Prioritize the right content, and choose a platform that knows how to deliver.”
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Here, Gina Inks, Head of Marketing at ROI DNA, unpacks why they had reservations about Piper the AI SDR Agent and the turning point that converted them into believers.
ROI DNA is a full-service B2B digital marketing agency focused on accelerating revenue growth for its clients through strategic ABX, martech, digital media, and creative. As AI reshapes marketing and sales, ROI DNA is guiding B2B brands through the shift—including the rise of agentic marketing and AI SDRs.
“We help brands navigate how AI is changing the game in search and buyer behavior.”
— Gina Inks, Head of Marketing, ROI DNA
When AI SDR agents first emerged, some of ROI DNA’s clients were a little skeptical about the value. The feedback was cautious and filled with common concerns:
“Our customers look to us for guidance—and we’re all for innovation, but only with the right guardrails.”
Gina and her team guided clients through a thoughtful evaluation of Qualified and its AI SDR Agent Piper. One key client, Flexential, went from skeptical to sold after understanding the full capabilities of a true AI SDR:
“They saw Piper wasn’t a chatbot—she’s a pipeline-generating agent that ensures nothing gets left on the table.”
Both ROI DNA and their clients experienced early success after adopting Piper:
“We realized ROI fast—Piper is now central to our growth strategy for the coming year.”
Piper is reshaping how ROI DNA scales inbound, acting as the first line of engagement and qualification. Key use cases:
“Our SDR team is focused on outbound. Piper helps us capture the rest—without wasting human hours.”
Gina encourages healthy skepticism, but warns against missing the moment:
“AI with a human touch is the future. Don’t get left behind—but do your homework. Prioritize the right content, and choose a platform that knows how to deliver.”
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