Learn how to build the Homepage Tour Guide, an experience that serves as the entry point for your unknown website visitors.
The homepage is the anchor for your entire website and likely the most frequented page. With so much traffic on this priority page, it’s important to cut through the noise and find your most valuable visitors.
Ideally, you'll have some identifying information to quickly qualify them and personalize the buying experience. But what happens if visitors are unknown? How do you capture pipeline that may otherwise go unnoticed?
The Homepage Tour Guide serves as an entry point for your unknown website visitors.
Where to Use It
Use this strategy to surface your highest performing offers, like “request a demo” or “download our ebook,” and help visitors navigate around the site. Once they’re engaged, you can ask qualifying questions to gather more information, capture more leads in Salesforce, and get more buyers into a sales cycle.
How to Build It
Curious how to build the Homepage Tour Guide in the Qualified Experience Builder? Check out the video above!