When you click on a visitor from the home page, there are three sections: the Visitor 360, Live View, and Qualified messenger. The Live View shows a visitor's browsing history on your website, which provides contextual cues to better engage them while chatting.
What’s Included in the Live View
Once visitors arrive on your website, we track history about their visit. You can review their browsing history in the Live View.
Should they leave your website and return later, their new session’s browsing activity is added to the same Live View stream. This centralizes all information about a visitor so you can efficiently review their digital footprint.
Three types of activities are included and timestamped.
How They Arrived on Your Website
Scroll to the bottom of the Live View to view the first page on your website they saw and if they were referred from a different website, email, or advertisement.
For example, you can see if they clicked on a LinkedIn or Google ad. Alternatively, they may have clicked through a Salesloft or Outreach email:
Which Pages They Browsed
Every page on your website that they viewed is included and organized chronologically. Per visited page, you’ll see:
- A visual screenshot of that page
- What time the visitor arrived on that page
- How long they remained on that page
Which Page the Visitor is Viewing Live with Cursor Tracking
This is a real-time mirror of a visitor’s browsing activity. Watch as they navigate around your website, scroll down pages, and move their cursor around the screen.
TIP! When a visitor scrolls far down a page, something on that page is likely compelling. Use this clue to personalize your opening chat message.
How to Use the Live View to Optimize Visitor Chats
Identify Which Visitors to Engage
You can use the Live View to predict which visitors are qualified prospects because the Live View shows active engagement. When you see patterns on your website that suggest buying intent, it's a good opportunity to engage with leads and try to start a conversation.
For example, you may see that a visitor spent extended time on your pricing and customer testimonial pages. This type of digital behavior suggests that they could be a serious prospective buyer. Alternatively, someone might start on one of your key pages and then navigate to your careers page. This indicates that they're instead job searching, which is not worth your time as a sales rep.
Start Chatting with an Enticing Message
When trying to begin a conversation, it’s helpful to know what brought that person to your website. If you see that they clicked through an Outreach email, for example, then you can infer that something in that email was compelling. Use that knowledge to craft your opening message, a trademark of our 1-2 Punch for Sales strategy.
Understand a Visitor’s Priorities
Reviewing a visitor’s Live View tells you what they’re interested in. For example, a qualified lead might be looking at your top-tier products, scrolling through your pricing, and engaging with your industry solution pages. In this case, you can infer that their organization is looking to solve a similar problem. When they ask questions, answer with information relevant to their needs and industry.