Variable tags are a special Qualified syntax that allow you to use visitor field data within a chatbot or experience and populate visitor fields from data coming inbound from other systems.
Variable Tags Available in Qualified
Below are dynamic variables currently available in Qualified. Note the syntax you'll use to personalize your Experience or in your Experience builder will be different than what you see below which works to populate your visitor fields dynamically. You may also use the variable tag builder.
Note that all field values should be lowercase.
Standard Visitor Field Values
=visitor.first_name
=visitor.last_name
=visitor.city
=visitor.state
=visitor.state_iso_code
=visitor.country
=visitor.country_iso_code
=visitor.region
=visitor.playback_url
=visitor.initial_referrer
=visitor.initial_landing_page_url
=visitor.conversion_page_url
Date and Time
=system.current_time
=system.current_date
Note that the {{system.current_time}} variable is in ISO 8601 format and the UTC time zone. It may need to be converted to a local timezone.
Custom Visitor Field Values
=visitor.fields.<field_api_name>
URL Parameter Values
=visitor.params.<url_param_name>
UTM Parameter Values
=visitor.utm_source
=visitor.utm_campaign
=visitor.utm_medium
=visitor.utm_content
=visitor.utm_term
Qualified Owner Values
=visitor.owner.full_name
=visitor.owner.first_name
=visitor.owner.last_name
=visitor.owner.email
=visitor.owner.salesforce_user_id
Meeting Booked Values
=calendar_event.duration OR =calendar_event.duration_in_minutes
=calendar_event.meeting_type_name
=calendar_event.starts_at OR =calendar_event.starts_at_iso
=calendar_event.ends_at OR =calendar_event.ends_at_iso
=calendar_event.conference_details
=calendar_event.meeting_channel
=calendar_event.attendee_names
=calendar_event.attendee_salesforce_ids
=calendar_event.rep.name
=calendar_event.rep.email
=calendar_event.rep.phone_number
=calendar_event.rep.salesforce_id
=calendar_event.rep_who_offered.name
=calendar_event.rep_who_offered.email
=calendar_event.rep_who_offered.phone_number
=calendar_event.rep_who_offered.salesforce_id
Salesforce Lead/Contact/Account Owner Values
=visitor.external_fields.salesforce_contact.owner#name
=visitor.external_fields.salesforce_lead.owner#name
=visitor.company.external_fields.salesforce_account.owner#name
Salesforce Lead/Contact Field Values
Reference any standard or custom field using its API name.
=visitor.external_fields.salesforce_lead.<field_api_name>
=visitor.external_fields.salesforce_contact.<field_api_name>
Examples:
=visitor.external_fields.salesforce_lead.phone
=visitor.external_fields.salesforce_lead.my_custom_field__c
=visitor.external_fields.salesforce_contact.title
=visitor.external_fields.salesforce_contact.my_custom_field__c
Salesforce Account Field Values
For Salesforce Contacts with a related Account, or with any matched Salesforce Account.
=visitor.company.external_fields.salesforce_account.<field_api_name>
Examples:
=visitor.company.external_fields.salesforce_account.name
=visitor.company.external_fields.salesforce_account.employees
=visitor.company.external_fields.salesforce_account.my_custom_field__c
Salesforce Lead/Contact/Account Lookup Field Values
For referencing values in lookup fields on Leads, Contacts or Accounts:
=visitor.company.external_fields.salesforce_lead.<lookup_field_api_name>#name
=visitor.company.external_fields.salesforce_contact.<lookup_field_api_name>#name
=visitor.company.external_fields.salesforce_account.<lookup_field_api_name>#name
Examples:
=visitor.company.external_fields.salesforce_lead.abm_tier#name
=visitor.company.external_fields.salesforce_contact.ReportsToId#name
=visitor.company.external_fields.salesforce_account.SDR__r#name
Pardot, Marketo, Clearbit, & 6Sense Values
=visitor.external_fields.pardot_prospect.<field_name>
=visitor.external_fields.marketo_lead.<field_name>
=visitor.external_fields.clearbit_enrichment.person_<field_name>
=visitor.external_fields.clearbit_enrichment.company_<field_name>
=visitor.external_fields.clearbit_reveal.<field_name>
=visitor.external_fields.6sense.<field_name>
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