Introduction to Pardot

In this article, learn about the marketing automation platform Pardot and how to qualify inbound prospects using Pardot information inside Qualified.

5 minute read

Connecting Qualified to Pardot

In this article, learn how to set up your Pardot Salesforce SSO user and connect it to Qualified.

7 minute read

Creating New Leads in Salesforce or Prospects in Pardot

In this article, learn about our recommendations on whether to first push Leads to Salesforce or push Prospects to Pardot.

5 minute read

Pardot Dynamic Content

In this article, learn how to set up Pardot Prospect Tracking by creating Dynamic Content in Pardot.

7 minute read

Pardot Tracking (Without Dynamic Content)

In this article, learn how to set up Pardot Tracking if you are unable to use Dynamic Content.

7 minute read

Pardot Prospect Activities

In this article, learn how to include all Qualified conversations in the Pardot Prospect Activity / Engagement History list on each prospect record.

5 minute read

Pardot Landing Pages

In this article, learn the step-by-step process to follow to recognize and qualify inbound prospects on your Pardot landing pages.

5 minute read

Pardot Smart Forms

In this article, learn how to use existing Pardot forms to qualify leads and alert your reps so they can chat with qualified leads instantly.

7 minute read

Pardot Prospect Fields

In this article, learn how to pull Pardot fields into Qualified for display and instant qualification to pass hot prospects to your sales team.

5 minute read

Adding a Playback URL to Pardot

In this article, learn how to add the Qualified Playbook URL to a custom field on a Pardot prospect.

5 minute read