The State of Marketing, Spring 2023

Learn how FreshBooks approaches segmenting large audiences on their high-traffic website and leverages data insights and tools like the Pipeline Cloud to create a hyper-personalized buyer journey that converts.

Attribution and alignment are two of the hottest topics to get a bunch of marketing and sales leaders fired up. Hear how these three leaders take on attribution and keep their teams aligned on the same goals.

Generative AI is the hottest topic in tech right now. Learn how this new technology is going to change how revenue teams go to market, and her plays for harnessing the power of AI.

You have to have a stellar outbound marketing strategy to stand out amongst the crowd. Steal Outreach's Top 5 Outbound Strategies from Natalie Johnson Charles.

Learn from Mai Green as she reveals the power of Brand Engagement to generate pipeline by going deeper when telling customer stories.

Join Latané Conant and Sean Whiteley as they discuss how B2B brands can leverage communities to build stronger connections with their peers and customers, ultimately driving growth, building trust, and amplifying their brands within target audiences.

Learn how to develop a memorable and winning ABM strategy through intelligent gifting with Kris Rudeegraap.

Join marketing experts Sheridan Gaenger (Productboard) and Sarah McConnell (Qualified) as they take you through The ABM Blueprint. This guide includes best practices on how to effectively execute an ABM strategy from beginning to end.

The buyer's journey isn't the linear funnel we're all so used to seeing any longer. Get Sidney's playbook for transforming your content strategy from funnel vision to moving your buyers into buying mode.

The status quo of pipeline coverage has changed drastically in the last six months. Hear how today’s top CMOs are increasing their pipeline coverage with tighter budgets and the levers they’re pulling to make it happen.

Join Ian Faison, Founder & CEO of Caspian Studios, and five pipeline powerhouses in back to back quick hit sessions where they’ll share their playbooks, hot takes, and best secrets in key marketing channels.