Rise of RevOps
/ Episode
14

Evolving with Your Data

On this episode, Sid discusses aligning organizations around the customer journey, data that drives efficiency, and keeping a focused eye on the impact of RevOps.

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers. HubSpot was named Glassdoor’s #4 Best Place to Work in 2021, and our award-winning culture has been recognized by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.

Industry
Technology, Information and Internet
Founded
2006
Sid Kumar

Guest Bio

Over the past 20+ years, I have been at the forefront of the technology industry and have held senior leadership roles with responsibility for driving revenue growth, increased profitability and new customer acquisition. I have a passion for building, scaling and leading high velocity go-to-market organizations to accelerate revenue growth and customer acquisition. Currently, I lead GTM Strategy & Operations for HubSpot where I'm responsible for developing the go-to-market strategy and driving operational excellence to enable millions of customers to grow better. Previously, I was the COO of Sales for Cloud Sales Centers and Greenfield at Amazon Web Services (AWS), where I led the design and launch of the worldwide high velocity go-to-market model to accelerate revenue growth and new customer acquisition at scale. Prior to AWS, I led the digital go-to-market transformation at CA Technologies and built an inside sales, demand generation, partner sales and presales organization with over 300 people. I have been featured as a guest speaker and cited across numerous publications as a subject matter expert in high velocity go-to-market models. I thrive on solving complex problems which can deliver real business impact, underpinned with a relentless focus on hiring and developing the best team on the planet. It all starts with the data and analytics to formulate my initial points of view but ultimately harness the collective knowledge and wisdom of my team and my colleagues to arrive at the best decisions.

Guest Bio

Over the past 20+ years, I have been at the forefront of the technology industry and have held senior leadership roles with responsibility for driving revenue growth, increased profitability and new customer acquisition. I have a passion for building, scaling and leading high velocity go-to-market organizations to accelerate revenue growth and customer acquisition. Currently, I lead GTM Strategy & Operations for HubSpot where I'm responsible for developing the go-to-market strategy and driving operational excellence to enable millions of customers to grow better. Previously, I was the COO of Sales for Cloud Sales Centers and Greenfield at Amazon Web Services (AWS), where I led the design and launch of the worldwide high velocity go-to-market model to accelerate revenue growth and new customer acquisition at scale. Prior to AWS, I led the digital go-to-market transformation at CA Technologies and built an inside sales, demand generation, partner sales and presales organization with over 300 people. I have been featured as a guest speaker and cited across numerous publications as a subject matter expert in high velocity go-to-market models. I thrive on solving complex problems which can deliver real business impact, underpinned with a relentless focus on hiring and developing the best team on the planet. It all starts with the data and analytics to formulate my initial points of view but ultimately harness the collective knowledge and wisdom of my team and my colleagues to arrive at the best decisions.

Episode Summary

In this episode, we talk to Sid Kumar, SVP of RevOps at HubSpot, about aligning your organization around the customer journey, using data to drive efficiency, and keeping a focused eye on the ripple effects of RevOps.

Key Takeaways

  • Every organization should be aligned around the customer journey
  • Keeping a focused eye on the ripple effects of RevOps.
  • Evolving with your data 

Quotes

“So I do think there's always gonna be some element of how do you look out in the horizon and see what's the opportunity, how do you go get it, and then an element of how do you plan to capitalize on that opportunity and what is the execution that's underneath it? So that's the way we've organized it here.” - Sid Kumar

Episode Highlights

**(02:09) - Sid’s definition of RevOps 

**(06:39) - Evolving with your data 

**(06:13) - RevObstacles 

**(12:49) - The Toolshed 

**(25:04) - Quick Hits

Episodes Transcript

  • Every organization should be aligned around the customer journey
  • Keeping a focused eye on the ripple effects of RevOps.
  • Evolving with your data 
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