SAN FRANCISCO, Calif., October 9, 2020 -- Today, Qualified announced Qualified for Salesforce Pardot. Qualified is the first and only conversational marketing application built natively on the Salesforce platform, and the newly integrated service delivers Qualified’s conversational marketing to Pardot’s B2B marketing automation suite.
Conversational marketing allows sales reps to personally identify and engage high-value leads the moment they land on a business website. With Qualified, customers can instantly turn any website visit into an online meeting via voice, chat, video, or screenshare. With the Pardot integration, sales reps can get a 360-degree view of prospects including past engagement with marketing campaigns and any number of custom qualifiers like budget, location, company, job title, and more. All available customer data will help prepare reps for high-fidelity sales conversations.
“Having real-time conversations with qualified leads is paramount to the success of B2B demand generation” said Scott Holden, CMO of ThoughtSpot. “Since going live with Qualified for Salesforce Pardot, we’ve been able to generate more qualified leads, more pipeline, and have proven that real-time conversations have a material impact on our business.”
Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit qualified.com.