SAN FRANCISCO, August 20, 2021/ -- Qualified CMO, Maura Rivera, takes home C-Suite Strategist of the Year award at B2B Sales and Marketing Exchange.
Throughout her career, Maura (she/her) has worked at the most innovative marketing machines in the world, including Salesforce, scaled an early-growth company to expand internationally, led product marketing at a startup through its acquisition, and now serves as a CMO at a company that's creating a new category in the sales and marketing industry.
Maura has blazed trails for leaders in the marketing space, and as a mom of two young boys, Maura leads with her values of empathy and trust. Maura was also the first employee to take parental leave at Qualified, inspiring her to design an inclusive parental leave policy that’s competitive and flexible, making Qualified a place where parents want to work.
At Qualified, content has been driving the company’s marketing strategy and Maura has been at the center of it. With Maura running marketing, the company grew 800% this past year, just raised a $51 million in their Series B funding round led by Salesforce Ventures, and has signed industry leaders like Adobe, SurveyMonkey, and VMware.
“The B2B marketing landscape is changing faster than ever before,” said Maura. “I’m so proud to represent a team and company that’s creating a new category and building revolutionary technologies for revenue teams that use Salesforce. We’re just getting started.”
To learn more about the constant innovation Maura and team are building, visit qualified.com.
Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMware trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit qualified.com.
Mission North for Qualified