SAN FRANCISCO, Calif., June 24, 2020 -- Qualified announced Eric Sikola, a leader in the enterprise software industry, has joined the executive team as President & Chief Revenue Officer. In his new role, Sikola will be responsible for overall operational execution and go-to-market activities. This will help foster Qualified's momentum and position the company for its next phase of growth.
Sikola has spent his career building and scaling cloud-based businesses. He joins Qualified.com from Acquia, which sold to Vista Equity for $1B in November 2019, where he served on the executive leadership team. Before that, Sikola founded ExpenseCloud, a SaaS expense management company which sold to HR powerhouse TriNet in 2012. In his 20+ years of experience, Sikola has been involved in building, growing, and scaling some of the world’s most reputable brands.
“Qualified.com and the Conversational Marketing movement is the single most exciting opportunity I’ve seen in decades,” says Sikola. “This is a once-in-a-career opportunity to create the next Silicon Valley unicorn. If you’re a B2B sales or marketing leader, this platform is a silver bullet that will help you exceed your quota, right now.”
“Qualified.com has been a shining star in the Salesforce ecosystem, helping thousands of Trailblazers discover the power of Conversational Marketing” says Michael Kostow, SVP & GM Salesforce Pardot. "With the addition of Eric to the leadership team, Qualified is incredibly well positioned to accelerate this transformation.”
Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit qualified.com.