Qualified Welcomes Salesforce CMO Sarah Franklin as Board of Directors Observer


SAN FRANCISCO, Calif., March 3, 2021 -- Qualified announced today that Sarah Franklin, Chief Marketing Officer of Salesforce, has joined the Qualified Team as a Board of Directors Observer. In her role, Franklin will bring a unique perspective that amplifies the needs of Salesforce customers and B2B marketing leaders around the world.

Franklin brings more than 13 years of experience as a leader and senior executive at Salesforce. During her tenure with the company, Salesforce has grown from $1 billion in revenue to more than $20 billion today.

In her early days at Salesforce, she was a champion of developers and companies around the world that were building innovative products on the Salesforce platform. Franklin went on to serve as Executive Vice President and General Manager of the Salesforce Platform and Trailhead. In fact, Franklin was the visionary leader and creator of Trailhead, the online learning platform and industry movement that has helped millions of Trailblazers around the world learn new skills and grow their careers with Salesforce technology.

Earlier this year, Franklin was appointed as Salesforce’s Chief Marketing Officer, where she now leads the team of world-class marketers that brings the Salesforce vision to life. She is a champion of equality and is fueled by her passion for equality for women in Science, Technology, Engineering and Math (STEM) careers. Franklin is engaged with Girls Who Code and is working to help close the gender gap within STEM.

As Qualified enters its next chapter, Franklin brings the perfect blend of skills. She is an inspiring leader with Salesforce expertise, technical knowledge, business acumen, and marketing prowess in emerging technologies.

“What fires me up is innovation! B2B websites have been operating the same way for over a decade, and there’s so much untapped potential and missed selling opportunity," said Franklin. "Qualified’s conversational sales and marketing platform perfectly aligns with Salesforce’s mission to bring customers and companies closer together–in an entirely new way. Because Qualified is purpose-built for Salesforce customers and runs on the Salesforce Platform, we will bring an immense amount of value to Trailblazers around the world. I am thrilled to join as a Board of Directors Observer and to be a part of the team."

About Qualified.com 

Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit qualified.com.

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