Qualified Welcomes Salesforce EVP and General Manager, CRM Applications Bill Patterson as Board of Directors Observer


SAN FRANCISCO, Calif., December 8, 2021— Today, Qualified, the #1 conversational sales and marketing platform for Salesforce customers, announced Bill Patterson, Executive Vice President and General Manager of CRM Applications at Salesforce, as the newest Board of Directors Observer. In this role, Patterson strengthens a deep connection between Salesforce and Qualified.

Currently, Patterson leads product innovation, growth, and customer success for Sales Cloud, Service Cloud, Salesforce Essentials, and Dreampass; his responsibilities include maturing the innovation pipeline and portfolios across all three clouds, totaling $12B in annual revenue. On Qualified’s board, Patterson brings strategic Salesforce expertise to the Qualified team, helping shape the company's go-to-market initiatives and product roadmap. 

“We’re thrilled to bring Bill into the Qualified family,” said Kraig Swensrud, CEO, Qualified. “His experience across products and solutions in the Salesforce ecosystem, and his commitment to innovation on behalf of customers, align perfectly with our growth goals at Qualified.” 

Patterson is the latest Salesforce executive to join the Qualified roster, joining Salesforce President and CMO Sarah Franklin as a Board of Directors Observer, alongside several former Salesforce executives. Funded by Salesforce Ventures, Qualified is purpose-built for Salesforce Sales Cloud and built on the Salesforce platform. This new Board addition further cements the two company’s close ties.  

“Qualified’s product brings immense value to Trailblazers around the globe," said Patterson. “Qualified, like Salesforce, is very customer-centric and experience-centric. Together, we make conversational sales and marketing easy through every stage of the funnel—the technology is changing the experience for both our sales teams and customers in a positive way.”

Patterson’s career has spanned 20 years in technology. His expertise, leadership, and successful track record of growth is the perfect combination to help guide Qualified into FY23 and beyond.

About Qualified.com
Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMware trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit qualified.com.

Communications Manager at Qualified

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