Qualified welcomes Theresa Ludvigson as SVP of People


SAN FRANCISCO, Calif., January 4, 2021—Today, Qualified welcomes former Salesforce Vice President, Onboarding & Employee Connection, Theresa Ludvigson to the team as Senior Vice President of People. Ludvigson spent the past 15 years onboarding over 50,000 Salesforce employees and championing people and culture throughout the employee lifecycle and brings energy, expertise, and passion for employee experiences to Qualified. 

In Ludvigson’s new role as SVP of People, she’ll oversee Qualified’s talent and culture programs- helping employees succeed, feel supported, and discover their professional passions. She’s excited to make the organization a premiere long-term career destination for innovation and growth within the B2B tech industry. Ludvigson has a track record of building teams that truly care for one another, their customers, and the communities around them, we’re sure Qualified is in the best hands.

“What I love about Qualified is that there’s an excitement you can feel within the team. It’s absolutely electric” says Ludvigson. “Staying in the Salesforce ecosystem is really important to me because Salesforce has provided me some amazing opportunities, which I am incredibly grateful for, but I’m also invigorated by all the potential that Qualified has ahead.”  

Ludvigson kicked her career at Salesforce off as an Account Executive, working on small businesses, and eventually worked her way into talent, where she most recently became the Vice President, Onboarding & Employee Connection. She loved helping new hires from all around the world- to shape their careers and get them excited about the opportunity and organization. Her energy and passion for supporting employees and setting them up for success make her an incredible asset to our growing team. 

“We’re thrilled to have a heavy-hitting culture, onboarding, and employee experience champion, like Theresa, join the Qualified team,” says CEO, Kraig Swensrud. “Her expertise in creating exceptional programs and processes for employees throughout their employee lifecycle is unparalleled. We can’t wait for her to bring her passion to our business.”

As Qualified continues its rapid growth, Ludvigson’s position will pave the way in creating world-class employee experiences within the B2B industry. She joins a leadership team of several Salesforce alumni including Chief Executive Officer, Kraig Swensrud, President and Co-founder, Sean Whiteley, Chief Marketing Officer, Maura Rivera, Chief Customer Officer, Dan Darcy, and Chief Revenue Officer, Robert Zimmermann. 

About Qualified.com
Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot, and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent, and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley and funded by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.

Communications Manager at Qualified

Back to newsroom
For press inquiries, please contact us at press@qualified.com