The Year Of

Agentic Marketing

Agentic AI took the B2B marketing world by storm in 2025, kicking off a year of incredible innovation.

Welcome to

The agentic marketing era

In 2025, we stepped boldly into a new era in B2B marketing–the Agentic Marketing Era. AI agents have completely transformed how GTM teams operate, and we’re just getting started.

Agentic marketing is no longer just theoretical.

We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing.

Read the book

Qualified’s 2025 30 Agentic Marketers to Watch are paving the path into this new world.

The agentic marketing era is here, and these marketers are paving the path to the funnel of the future. Follow these thought leaders and learn how to automate your marketing motions with AI agents for faster, more reliable pipeline.

View the full list

Meet the world's first AI SDR superagent.

Unlocking a whole new way to generate pipeline.

In 2025, we unveiled the tenth major release of Piper the AI SDR Agent. She emerged as a fully autonomous multi-modal agent, capable of face-to-face conversations.

Multi-modal

Piper has conversations with VIP buyers on the website using text, voice, and video. She meets buyers in the moment and in their preferred format to maximize engagement.

Multi-channel

Piper works across channels, bridging the gap between the website and email inbox. This delivers a totally seamless and unparalleled buying experience.

Multi-language

Piper speaks 20+ languages, either during a website conversation or over email, to meet the needs of buyers and customers around the globe.

Multi-stage

Piper works the entire marketing funnel—from TOFU to BOFU—capturing new leads, nurturing warm leads, and converting hot leads 24x7.

Multi-agent

Piper is built on a multi-agent infrastructure. Forget buying and orchestrating multiple agents; Piper comes pre-packaged to do everything as one superagent.

Piper went by a few (hundred) other names.

Over 500 teams hired Piper this year and each of our customers created their own identity as an always-on brand moment for their buyers.

See how SaaStr turned Piper into Amelia AI to engage and convert their inbound buyers.

Piper led the pack in pipe gen.
‍(Say that 3 times fast!)

Qualified named #1 AI SDR agent by G2.

Qualified named a leader in the Forrester Wave.^TM

Qualified named a champion in Conversational AI by SoftwareReviews.com.

2025 by the numbers

The proof is
‍in the pipeline.

732K

meetings booked

500+

teams hired

$3.5B

pipeline generated

3.1M

conversations

leads captured

1.5M

emails sent

Thank you to our customers—none of this was possible without you.

Hundreds of marketers have stepped into the agentic marketing era beside us, and we’re so grateful to be on this journey with so many incredible partners.

Piper does the work of six SDRs and increased opportunities by 22%

Susan Ganeshan

CMO

More of our pipeline is closing, and it’s closing faster.

Amelia Lerutte

Chief AI Officer

The time savings for our human SDRs has been huge.

Katy Abbaszadeh

VP Global Demand Gen, Events, & Field Marketing

Piper serves as the front line of engagement for Simpro, saving our BDR team valuable time.

Sara Cooper

Director of Web Strategy

Piper engages every visitor intelligently so our reps can focus on high-priority accounts.

Hannah Jordan

Director Digital Marketing

Piper is better at booking meetings than our humans.

Maggie Foster

Senior Growth Marketing Manager

Quantum Metric unlocked 100x ROI with Piper the AI SDR Agent.

Alexi Hatch

Vice President, Global Growth Marketing

With Piper, I have full control over the entire funnel.

Jamie Domenici

CMO

Piper does the work of 13 SDRs.

Jonathan Bean

CMO

We reignited dormant leads and created free pipeline with Piper.

Brooke Cunningham

CMO

2025 was one for the books.

Just like the Golden State Warriors, we're doing whatever it takes on and off the court to generate our customers more pipeline than ever.

Our customers and peers love Piper just as much as we do. She even attended her first Halloween party!

Thousands of B2B marketers attended five virtual summits to learn about this new era together.

Qualified graced the Wall Street Journal with a takeover for Okta's customer campaign.

We took the stage at events like Inbound, Breakthrough, Mopzapalooza, and Pipeline Conference to show marketers the magic of AI SDR agents.

How today's leaders are using agentic marketing in 2025 and beyond.

Steal top marketers' agentic marketing strategies.

WATCH NOW

Marketing doesn’t stop at the sale. We change the tone and the frequency—but AI can help with that.

Susan Ganeshan

CMO

The biggest hurdle was pride. Marketers felt like using AI was “cheating.” It took reassurance that it’s just a tool, not a shortcut. Over time, once they saw results, they got comfortable.

Trinity Nguyen

CMO

The real power isn’t in churning out more emails or content. It’s in partnering to reveal gaps and nuances we’ve struggled with for years—like understanding what content prospects actually want.

Christina Scarmeas

CMO

Some things need deterministic AI for consistency. But in areas like content or compliance review, agentic AI’s reasoning makes all the difference.

William Tyree

CMO

It’s saved me countless evenings and weekends reviewing content. It’s been a huge productivity unlock.

Brooke Cunningham

CMO

You can't set it and forget it. That's why it still needs to be managed… We have to be learning, adapting, and learning and adapting to agents as they continue to evolve.

Sydney Sloan

CMO

However many SDR resources you have, the paranoia is always are we working the right leads? That's where AI agents come in. We can actually achieve speed to lead now.

Jonathan Bean

CMO

Our AI SDR agent is an extension of our team and really helps us scale that outreach and focus on, let our human SDRs focus on outbound and really supplementing what they’re doing with the inbound leads that are coming in.