The B2B Marketer's Guide to Dreamforce 2023

Whether your attending #DF23 or already in the Bay Area, check out this list of can't-miss sessions and events for B2B marketers this year.

Sarah McConnell
Sarah McConnell
August 23, 2023
min read
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It’s that time of year again!

Dreamforce is right around the corner, and if you’re heading to San Francisco, or already in the Bay Area, there are plenty of events and activities that B2B Marketers should have on their calendar.

This is the perfect week to grab some face-to-face time with your peers (and favorite LinkedInfluencers, of course) as well as learn some new strategies and get hyped for the rest of the year.

If you’re not sure where to start, we’ve compiled a list of the things our marketing team is counting down the days to!

The Dreamforce sessions you can’t miss

Of course, the biggest reason to attend Dreamforce as a marketer is the incredible education and inspiration happening all over the campground. This year, you’re sure to hear all about how AI is infiltrating marketing strategies across every channel, so get ready to take notes. Here are some of the sessions we’re most looking forward to:

The Marketing Keynote: Marketing in Generation AI

Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with AI + Data + CRM.

Supercharge Your B2B Marketing with AI and Data

AI and data are fundamental to helping B2B marketers make smart decisions and do more with less. Learn how you can use Account Engagement and AI to align teams and supercharge your B2B strategy.

Win Customer Loyalty One Amazing Experience at a Time

Learn how to capture, unify, and activate customer data to deliver personalized experiences across channels, while scaling your marketing faster and building long-lasting relationships with customers.

How AI Turns Your Website Into a Pipeline Generation Machine

Join this session to learn how AI can turbocharge the corporate website, deliver a completely bespoke visitor experience, and generate more pipeline for revenue teams that use Salesforce.

Happy hours, lounges, and places to charge your phone

It wouldn’t be Dreamforce without a whole host of incredible events to hit in the city and network with marketers from all over the world. Grab a drink, rest your feet, and plug in that laptop at these events:

Marketer’s Welcome Bash by Sercante | September 11th

Kick off #DF23 with a bang at Sercante’s annual welcome bash at the Pink Elephant Alibi.

The B2B Marketer’s Lounge, presented by Qualified | Sept. 13th

We’re taking over the SFMOMA all day with live podcast recordings, snacks, a headshot studio, and plenty of places to kick up your feet and relax just steps away from Dreamforce. No Dreamforce badge required, just register at the link above!

Meet with 6Sense at Club6 | Sept. 12th & Sept. 13th

Need to chat with the 6Sense team? They’ll be posted up at Tropisueño just a block from Moscone and grab some refreshments while you’re there.

The Clari Lounge at Dreamforce | Sept. 12th & Sept. 13th

Stop by Novela and relax a little between sessions with the team at Clari. They’ll have snacks, coffee, and hair and makeup touch-ups.

Pipeline Summit Live! at Dreamforce at the SFMOMA | Sept. 13th

Hear from B2B marketing legends like Udi Ledergor (Gong), Sara Varni (Attentive), Jon Miller (Demandbase), and so many more at our Rooftop Garden cocktail reception. Stick around for a Q&A and a ton of fun.

We'll see you at #DF23!

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