Qualified Introduces Piper for Gong to Maximize Pipeline Generation

San Francisco, CA—October 20, 2025—Today, at Gong Celebrate, Qualified introduces Piper for Gong to help joint Qualified and Gong customers accelerate pipeline across channels. With this integration, Piper the AI SDR Agent can greet buyers the moment they arrive on the website from a GONG Engage email and immediately work to convert them into pipeline. These two powerful revenue platforms now work in harmony to capitalize on that magic moment when high-intent buyers are most interested in learning more. 

Outbound email is disconnected from the website experience.

Sales teams are under constant pressure to close deals with target accounts. They focus significant time outbounding across multiple touchpoints, and email has become the ultimate battleground. In fact, salespeople spend about 21% of their day crafting emails to grab the attention of their most coveted prospects. If their email is opened, that’s a hard-earned prize; but what happens after the email is opened and clicked? Typically, buyers are met with a generic website experience that’s disconnected from the outbound email that drove them there. This creates a jarring gap between the personalized, one-to-one engagement of the email and the passive, one-to-many experience of the website. 

“Gong Engage is an incredibly powerful outbounding tool, but the momentum and buying intent generated by these personalized emails are immediately lost when buyers are met with a generic website experience,” says Maura Rivera, CMO of Qualified. “This disconnect results in wasted sales effort, lower conversion rates, and a diminished ROI.”

Piper for Gong bridges the gap between email click and website visit.

With Piper for Gong, Piper the AI SDR Agent will greet high-intent buyers the moment they arrive from a Gong Engage email and instantly start a conversation that’s consistent across channels. She can answer questions, guide buyers around the website, and book meetings in real time. This means sales reps no longer need to wait for an email reply to connect with buyers and get a meeting on the books. Instead, it all happens in real time.

Piper the AI SDR Agent yields a higher return on Gong Engage outbound efforts.

Piper works across key use cases, serving as the perfect payoff for Gong Engage customers and maximizing their Gong investment:

• Piper delivers seamless buying experiences across channels: Connecting with buyers over email is a critical part of any buying experience. After a buyer clicks through a Gong Engage email, Piper is on the website ready to continue the conversation without missing a beat.

• Piper books meetings with qualified buyers, on the spot: When buyers click through a Gong Engage email, Piper will instantly enrich their profile and determine whether they’re qualified. She’ll then set out to book a meeting with them while their interest is piqued.

• Piper presents relevant marketing content to keep buyers engaged: Throughout a conversation, Piper will detect certain conversational cues then reference her entire content library to present the most relevant offer, keeping the buyer engaged with your business.

• Piper passes buyers to their dedicated account owner for a real-time conversation: You work hard to drive prospects to your website with Gong Engage emails. Piper will engage them in a conversation then connect them with their assigned account owner for a seamless handoff.

• Piper collaborates with sales reps in Slack to keep deals moving: After a buyer clicks through a Gong Engage email and talks with Piper, she’ll immediately notify the assigned account owner, surfacing context and next steps to move the relationship forward.

Piper for Gong is currently in Early Access for select customers and will be widely available later this year. For Qualified customers, this integration will be automatically included in all Agentic Marketing Platform plans.

About Qualified

Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact [email protected].