Qualified Unveils PiperX, the World’s First AI SDR Superagent

‍Qualified, the Agentic Marketing Platform for B2B marketers, introduced the next major iteration of its AI SDR superagent. New innovations include multi-stage management, multi-agent infrastructure, and multi-modal interactions, allowing buyers to have face-to-face conversations at every step of their buying journey. 

SAN FRANCISCO – August 26, 2025 –Today at Qualified’s PiperX launch event, Qualified unveiled groundbreaking new innovations that transform Piper the AI SDR Agent into a superagent who autonomously manages the entire marketing funnel. With these new advancements, marketing leaders can embrace the agentic marketing movement and hire Piper to generate pipeline at scale. 

This announcement marks the tenth major release for Piper and a total revolution in pipeline generation as Piper recognizes where buyers are in the funnel and proactively delivers hyper-personalized, cross-channel, life-like selling experiences that drive buyers toward conversion.

The traditional marketing funnel is broken, which results in lost pipeline.

The traditional B2B marketing funnel hasn’t changed in decades. It’s burdened with bloated, complex systems and capacity concerns, all of which result in lost pipeline. For marketers, change is long overdue. They spend time and money on their inbound motion—like SEO, events, and content. What happens when an inbound buyer shows interest in their company? They download content, they join a webinar, they may even request a demo. From there, low-intent leads get added to a rules-based Marketing Automation Platform (MAP) for nurture while high-intent leads get passed to a team of human SDRs who only work those that are most likely to convert. Because of this outdated and manual workflow, only a fraction of inbound leads are actually converted to pipeline.

“We have entered the agentic marketing era, where agents are redefining how marketing teams operate to generate pipeline,” said Kraig Swensrud, Founder and CEO of Qualified. “More than 500 companies have already hired Piper as an all-knowing, always-on teammate—scaling inbound pipeline with unprecedented speed and precision. With PiperX, we’re taking an even bigger leap forward, empowering marketing teams to orchestrate intelligent, high-impact agentic experiences that drive qualified pipeline at every stage of the funnel.”

Piper is an AI SDR superagent who manages the entire marketing funnel at hyperscale.

When Qualified introduced Piper in April 2024, she was the world’s first AI SDR agent who was built to convert bottom-of-the-funnel, high-intent buyers into pipeline. Since then, 500+ companies have hired Piper to automate their inbound pipeline motion, including Asana, Box, Plaid, LogicMonitor, and SUSE. But over time, Piper has become more robust, intelligent, and capable. She now manages every stage of the marketing funnel, not just converting high-intent buyers but also working low-intent buyers and nurturing them toward conversion. 

To do this requires multi-modal, multi-stage, multi-channel, and multi-agent functionality. This is what makes Piper a superagent. She doesn’t just focus on a singular task, she orchestrates complex systems, data sets, and subtasks to move buyers toward conversion and generate pipeline at hyperscale. These advancements are crucial for redefining Piper as an AI SDR superagent:

• NEW! Multi-modal functionality: Piper can meet with buyers on the website in real time through text, voice, and video. With this functionality, she comes to life on the website to have face-to-face conversations. And because Piper knows every corner of the B2B website, she can give buyers a guided tour to help them find relevant information at the most optimal time. If information is missing from the website, Piper can also present sales slides to the buyer in real time. This groundbreaking technology gives buyers convenient and immediate access to everything they need, helping them make faster, smarter buying decisions.

• NEW! Multi-stage management: Piper can work your entire marketing funnel to capture new leads, nurture warm leads, and convert hot leads. She recognizes where each buyer is in their journey then delivers personalized experiences based on their unique needs. While Piper continues to have AI SDR agent capabilities—qualifying and converting buyers into pipeline—she can also work the entire funnel, serving curated content that effectively replaces outdated lead scoring and manual marketing automation systems. 

• Multi-channel engagements: Piper works across channels, bridging the gap between the website and email inbox. With a holistic overview of each buyer and their account, Piper has the necessary context to have a continuous exchange across channels. For example, if a buyer is browsing case studies on the website, Piper can observe that behavior then send a personalized email that recommends additional case studies. Moreover, Piper can also reference the content of that email when the buyer returns to the website. No other agent is able to deliver a seamless, closed-loop, multi-channel experience like Piper. 

• NEW! Multi-agent infrastructure: Piper has a robust set of built-in actions she can harness based on ever-changing variables. This includes website activity monitoring, instant meeting booking, personalized email nurture, on-demand conversations, dynamic marketing offers, and real-time presentation sharing. Piper will constantly synthesize your gtm data as it changes in real time then determine which action to take based on buyer behavior and desired outcomes. With Piper, you don’t need to buy and orchestrate multiple agents because Piper comes pre-packaged to do everything as one superagent. 

"With PiperX, the future is now. She is super intelligent and contextualized, delivering the hyper-personalized experiences marketers have been chasing for decades. This is an incredible way to move buyers through the funnel,” says Keith Pearce, CMO at Gainsight.

"PiperX is absolutely the future and a total game changer. She is going to overhaul the way marketers generate demand and the way that we follow up with it. With Piper, I have total control over the entire funnel—and I don't have to wait.” says Jamie Domenici, CMO at Klaviyo 

Availability

PiperX—specifically, multi-stage management, multi-agent infrastructure, and multi-modal interactions—will be available to Qualified customers in fall of 2025 at an added cost.

About Qualified

Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact [email protected].