Qualified’s Agentic Marketing Platform helps B2B marketers autonomously generate pipeline at scale with Piper the AI SDR Agent.
New innovation, Spotlight, provides an observation layer that helps customers understand Piper the AI SDR Agent’s dynamic reasoning and decision-making, shaping bespoke, cross-channel selling experiences.
SAN FRANCISCO – May 21, 2025 – Today at Piperfest ‘25, Qualified’s annual user conference, Qualified unveiled the industry’s first B2B Agentic Marketing Platform. With this new innovation, B2B marketers can harness the power of Agentic AI and employ Piper the AI SDR Agent to autonomously generate pipeline at scale. Alongside the announcement came new innovation to Piper the AI SDR Agent including Spotlight, an observation layer where marketers can see Piper’s dynamic reasoning and bespoke selling strategies for each unique buyer.
The Traditional Marketing Funnel is Costly and Inefficient
For decades, B2B marketers have followed the same pipeline generation playbook. They spend time and money putting campaigns into market, and when buyers who meet their ideal customer profile demonstrate intent, they are deemed sales-ready. At this point, they are sent over to the Sales Development Rep (SDR) team to engage, qualify, and schedule sales meetings. The human-centric SDR model is flawed; the crux of the issue is cost, with the average SDR on target earnings netting out to $76,000 (Source: Blossom Street Ventures). For smaller companies, staffing these SDR teams costs hundreds of thousands of dollars, and for bigger companies, it costs millions. The pain goes beyond cost, as the human SDR motion is riddled with challenges around capacity, speed, quality and tenure.
Further up in the funnel, leads who are not sales-ready are dropped into marketing nurture, where they are sent down a path of templatized, one-size-fits all journeys, filled with pre-written emails and gated content.
“The process of engaging buyers–both sales-ready buyers with human SDRs and top of funnel buyers with nurture journeys–is costly, inefficient, and leaving pipeline on the table,” says Kraig Swensrud, CEO and Founder, Qualified. “In the age of Agentic AI, where companies can employ AI Agents to perform tasks and achieve desired business outcomes at massive scale, there has to be a better way to generate pipeline. Welcome to the Era of Agentic Marketing.”
Qualified Unveils the World’s First Agentic Marketing Platform
Qualified introduced its Agentic Marketing Platform, designed to help marketers leverage agents to drive scalable pipeline generation. Built on a rich platform with extensive, multi-channel capabilities, Qualified’s Agentic Marketing Platform unlocks agent-driven pipeline generation, purpose-built for marketers.
At the center of Qualified’s Agentic Marketing platform sits Piper the AI SDR Agent. Piper is designed to help marketers engage and convert all qualified leads, autonomously and at scale. Piper the AI SDR Agent dissolves the challenges with the traditional model, introducing marketers to an inbound motion that is cost-efficient, infinitely scalable, delivers brand excellence, immediate responsiveness, and always-on service.
Since its launch just one year ago, the world’s leading brands have hired Piper the AI SDR Agent. Companies like 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid trust Piper to intelligently engage and convert their inbound buyers. Companies that hire Piper have uncovered massive business impact: 4X more engagement, 3X more meetings, and 2X more pipeline.
“Agentic Marketing is the most disruptive movement we’ve had in decades,” says Shannon Duffy, CMO, Asana. “Piper the AI SDR Agent has been a powerful addition to our team, growing our pipeline generation by 22%. As Asana grows as a company, Piper scales with us, too.”
Meet Spotlight, the Intelligent Sales Strategy for Piper the AI SDR Agent
The newest innovation for Piper the AI SDR Agent is Spotlight, a contextual selling strategy that informs how Piper engages each unique buyer. With Spotlight, marketers can see how Piper the AI SDR Agent is intelligently thinking, reasoning, strategizing, and making decisions aimed towards conversion. This new observation layer builds trust and provides visibility into the logic of AI SDR Agents, building marketer’s confidence as they weave agents into their teams and workflows. Spotlight is fueled by rich insights:
With all of this powerful knowledge comes Spotlight, Piper the AI SDR Agent’s rich selling game plan. With this strategy in mind, Piper goes to work to convert buyers across the two most important marketing channels: the website and the email inbox. No two Spotlights are the same; Piper formulates a unique gameplan for each buyer, and executes against her plan for hundreds of thousands of buyers–all at once.
Availability
The Qualified Agentic Marketing Platform is available today. To learn more, visit qualified.com/pricing. The newest Spotlight functionality will be available in August 2025 for customers on the Qualified Agentic Marketing plans.
About Qualified
Qualified is the Agentic Marketing Platform with the world’s leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact [email protected].
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