“”

The Value of Community with Kris Lande, SVP of Marketing & Community at Salesforce

Hear insights that Kris has learned along the way that will help any aspiring community marketing leader…and much more.

In this special first episode, Kris Lande, SVP of Marketing & Community at Salesforce, joins Dan Darcy to discuss what it truly means to be a part of the Ohana, and takes us on her full-circle journey from being a Trailblazer to now helping support and enable the Trailblazer community. You'll hear insights Kris learned along the way that will help any aspiring community marketing leader, and much more.

Industry
Enterprise Cloud Computing and Customer Relationship Management
Founded
1999
Kris Lande

Guest Bio

Kris Lande is the Vice President of Marketing at Salesforce. Kris first discovered Salesforce while leading Marketing for a startup where she also held the role of Salesforce Admin. After falling in love with the product and vision, Kris joined Salesforce 11.5 years ago where she has been a marketer for Sales Cloud, Mobile, and Admin Relations. Most recently, her lifelong love of learning and passion for helping people achieve their dreams brought her to Trailhead, the fun way to learn.

Episode Summary

In this special first episode, Kris Lande, SVP of Marketing & Community at Salesforce, joins Dan Darcy to discuss what it truly means to be a part of the Ohana, and takes us on her full-circle journey from being a Trailblazer to now helping support and enable the Trailblazer community. You'll hear insights Kris learned along the way that will help any aspiring community marketing leader, and much more.


Key Takeaways

Quotes

“When you become part of this ecosystem, you are part of this lifelong movement. There is so much opportunity - Salesforce is constantly evolving. We're constantly innovating. There's always new things to learn. This is an ecosystem that you can join and grow with for your entire career. We have admins, developers, and people in sales and service who have been using Salesforce and been in the ecosystem for over 20 years… That is the future.”

Episode Highlights

*(1:52) - Meet Kris Lande, SVP Marketing & Community 

*(3:11) - What it means to be an accidental admin

*(4:17) - Kris’ Salesforce journey begins

*(9:31)  - Becoming apart of the Ohana 

*(12:50) - What it means to be a Trailblazer 

*(12:50) - Lessons learned on the path to Trailhead

*(14:84) - Best practices for writing articles and blog posts

*(15:30) - Kris’ favorite Ohana moment

*(21:22) - What’s next for the Trailhead Community 

*(28:55) - Kris’ favorite Salesforce persona 

*(33:11) - Advice for aspiring marketing leaders of community

Episodes Transcript

See Qualified in action

Quick Demo?

See how the #1 conversational sales and marketing platform for Salesforce can help you grow pipeline.
Book a Demo