This episode features an interview with Ryan Bonnici, CMO at Gympass. Gympass is a complete corporate wellbeing platform that ignites every journey to feel good. Gympass is reinventing wellbeing, making it engaging and accessible. Ryan is a globally renowned marketing leader and has twice been included in Forbes’ ‘World’s Most Influential CMOs’.

On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.

 Key Takeaways

• A huge part of marketing your distribution strategy.
• The most important thing with your content investments is to invest in creating really good content.
• Content marketing helps you drive revenue and drive demand.

Quotes

“I think at the end of the day, the most important thing with your content investments is to invest in creating really good content.” Ryan Bonnici