Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.

They explore Emily’s concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment.

Key takeaways

• Marketing teams need more generalists who can connect strategy, creativity, and distribution.
  
  
• Speed to execution matters more than perfect alignment across functions.
  
  
• Big marketing wins come from coordinated campaigns, not isolated tactics.
  
  
• AI increases the value of orchestration and taste, not specialization alone.
  
  
• Marketing leaders should think in portfolios of bets, not incremental activities.