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Understanding Influencer Marketing – Demand Gen Visionaries Ep. 97

On this episode Rich shares why it's important to partner with the right people to get your message across and why ROI is so important.

Emma Calderon
Emma Calderon
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August 3, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.

 Key Takeaways

  • The beauty of influencers is you get that word of mouth 
  • It's important to partner with the right people to get your key message across
  • Creating opportunities for customer savings is beneficial for your business

Quotes

“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership”. -Rich Donahue

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