How to Accelerate Sales Cycles with Qualified for Outreach

Today, we’re excited to introduce our Qualified for Outreach integration. Designed to give sales reps a modern tool in their toolkit, this integration helps them engage target accounts in real-time conversations the moment they click through an Outreach email sequence and arrive on your website.

Sales teams are under constant pressure to close deals with target accounts. They focus significant time outbounding across multiple touchpoints, and email has become the ultimate battleground. In fact, salespeople spend about 33% of their day crafting emails to grab the attention of their most coveted prospects. If their email is opened, that’s a hard-earned prize. But what happens after the email is opened and clicked? If a sales rep has managed to pique their prospect’s interest, it’s crucial to engage them in that pivotal moment before it’s too late.

The dream team for any sales rep

Outreach—a recent Silicon Valley unicorn—is an incredibly powerful tool that helps revenue teams save time, money, and energy through email automation, activity tracking, and artificial intelligence. With this platform, sales reps can outbound more efficiently and get deeper visibility into email engagement. 

Now, with Qualified for Outreach, sales reps no longer need to wait for an email reply to get a meeting on the books. Instead, they can capitalize on that “magic moment” when a prospect arrives on your website from an email sequence to instantly start a conversation that’s consistent across channels. This results in more web conversions, more pipeline, and more closed/won business. Plus, it provides a seamless buying experience, helping you move from click to close faster than ever before. In short, sales teams use Outreach to prospect into target accounts and Qualified to close them.

Accelerate your sales cycles from clicks to conversations to close

Qualified for Outreach offers key features that empower your sales teams to not only shorten sales cycles but also deliver an exceptional buying experience for target accounts.

Trigger Custom Messages with Qualified Experiences

Qualified Experiences appear the moment a visitor arrives on your site and can vary from a simple greeting to complex qualifying questions. They can also offer the Qualified Meeting Booker to effortlessly schedule time with sales reps who are offline. With Qualified for Outreach, you can trigger custom Experiences based on Outreach sequences to deliver a consistent message across channels.

Identify and Prioritize Outreach Prospects with Qualified Segments

With large volumes of website traffic, it can be difficult to organize and prioritize your high-value visitors. Qualified Segments helps you identify Outreach prospects and separates them from lower-intent visitors so you can engage with your most valuable buyers the moment they arrive.

Route Prospects to the Right Salesperson with Qualified Routing

Qualified leverages Outreach data to route website visitors once they arrive from an Outreach email. This means the email sender and prospect owner are instantly alerted that a prospect has arrived and can welcome them directly on the website with a tailored greeting.

Engage in Seamless Conversations with the Qualified Console

Every time a new visitor arrives on your site, Qualified traverses your entire sales and marketing tech stack in milliseconds to form a complete profile of each website visitor. With Outreach, sales teams can see important details—like the referring sequence, the sequence state, and the email sender—as well as their browsing activity to then start an informed conversation with cross-channel insights.

Get More Context with Outreach Activity Feed

The Outreach Activity Feed provides an overview of action within the Outreach platform. With Qualified for Outreach, sales teams can store Qualified conversations directly inside the Outreach activity feed to get more context before jumping into a sales call.

Cockroach Labs, a commercial distributed SQL database management system valued at $2 billion, is thrilled with the output they’ve seen from Qualified for Outreach.

Sounds great! But, how does it work?

When an Outreach email is sent to a target account, Qualified tracking parameters are included in each clickable URL. Once a prospect clicks on the URL and visits the website, the SDR who sent the email instantly receives an alert that a prospect from their Outreach sequence is on the site. Prospects are then routed to either the email sender or the account owner—based on Outreach and Salesforce data—to quickly start a conversation consistent with their email sequence. Check out our university guide for additional details.

Want to learn more?

We’re so excited about the potential of this partnership. If you’re a Qualified customer interested in this integration, please contact your dedicated CSM. Otherwise, feel free to chat with us right here on the website to learn more. Our team is standing by!

Posted on
June 24, 2021
Crystal Reitmeir

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