How B2B marketers are ACTUALLY using agents in 2025

A private breakfast hosted by Heinz Marketing & Qualified
Thursday, September 4, 2025 | 7:30AM – 9:00AM
Pied Piper at the Palace Hotel
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Morning! I’ve saved your seat. Let’s talk agents over breakfast!

Welcome to the agentic marketing era

Agentic AI has shattered the traditional marketing funnel as we know it, and the pace of change is relentless. With marketing automation being redefined and agentic marketing on the rise, what does it take to keep up with buyer behavior in this bold new era in tech?

At this invite-only breakfast, we’ll unpack real-world stories of how leading teams are evolving their demand engines with agentic marketing and the power of AI SDR agents. Hear what’s working, what’s not, and where the funnel is headed next from both a strategic and tactical perspective.

Our discussion will center around:
How agentic AI is transforming the marketing funnel
How GTM teams can leverage AI agents for scale and results
What skills you need to progress in your marketing career
What a modern tech-stack looks like in the agentic era
What marketing leaders can do to not fall behind

Heinz Marketing is a B2B demand generation and pipeline strategy firm helping companies build repeatable, scalable revenue engines. With deep expertise in modern go-to-market strategy, Heinz Marketing partners with marketing and sales leaders to align teams, operationalize growth, and drive measurable pipeline impact.

Qualified is the Agentic Marketing Platform for B2B companies. With Piper the AI SDR Agent, Qualified offers a new way to grow inbound pipeline through one powerful platform. Piper works across the website and email to engage prospects, capture leads, and convert buyers into pipeline 24/7.

Meet your hosts

Matt Heinz
Founder & President, Heinz Marketing
Maura Rivera
CMO, Qualified
Breakfast Agenda
7:30 – 7:45AM
Arrival, coffee, casual networking, and breakfast
7:45 – 8:00AM
Welcome remarks: Matt Heinz & Maura Rivera
8:00 – 8:45AM
Guided discussion around Marketing in the AI era
8:45 – 9:00AM
Final remarks and wrap-up: Matt Heinz & Maura Rivera

Pied Piper at the Palace Hotel

For over a century, The Pied Piper at the Palace Hotel has stood as one of San Francisco’s most iconic and storied gathering places. With its stunning mosaic tile floor, warm wood paneling, and historic charm, it offers a refined yet welcoming atmosphere perfect for conversation and connection. Nestled in the heart of the city, just steps away from The Moscone Center, this timeless space has hosted generations of locals and visitors alike, and now provides the perfect backdrop for a curated morning of insights, networking, and elevated hospitality.

Ready to sign up?

Attendance is limited. If you would like to join the event, please register by August 20th.

Register Now

*This event is invite-only. Heinz Marketing and Qualified reserve the right to decline registrants who were not originally invited.