San Francisco, CA—October 30, 2025—Today, Qualified introduces agentic nurture, a whole new way to work your top-of-funnel leads and move them toward conversion. In August 2025, Qualified unveiled PiperX, the world’s first AI SDR superagent. Part of her new skillset includes multi-stage capabilities; she can manage all stages of the marketing funnel, from top-of-funnel (TOFU) nurture to bottom-of-funnel (BOFU) conversion. Marketers no longer need to rely on Marketing Automation Platforms (MAPs) that anchor on prescriptive journey builders or rules-based workflows. Instead, Piper is one AI SDR superagent who can make intelligent, real-time decisions about when, where, and how to nurture buyers until they convert into pipeline.
Traditional nurture was built for a world before AI
Marketers work hard to generate leads with sponsored events, webinars, ebooks, paid ads, social campaigns, etc. Historically, all the leads that are not yet sales-ready would be added to a traditional nurture campaign to keep them warm and engaged. But these campaigns rely on outdated MAPs and are built with rigid rules-based workflows. This process is a huge headache for marketers and has little to no pipeline impact:
"In a perfect world, CMOs dream of having a team of human SDRs work every single lead—but that isn’t financially viable,” says Kraig Swensrud, Founder and CEO of Qualified. “For decades, human SDRs have only worked the best leads and the rest get pushed into canned nurture journeys that not only clog up your buyer's inbox, but take time and resources for marketers to build in complex, intensive automation platforms. Agentic nurture changes everything. Piper the AI SDR Agent can work every single lead, personalizing every step of the buyer journey. It's the dream of marketing automation finally realized."
Traditional nurture was built for a world before AI but in the agentic era, it is no longer a sufficient solution.
Piper the AI SDR Agent nurtures buyers across channels and at scale
Not only is Piper a master at converting high-intent leads into pipeline, she can now autonomously nurture TOFU buyers with personalized, curated content at meaningful moments in the buyer journey. She constantly observes buyer behavior, assesses changing buyer signals, and hand-picks the right content to deliver at the right time to keep leads engaged. Moreover, Piper doesn't just nurture in the inbox, she also nurtures on the website. She delivers a seamless omnichannel experience to keep buyers engaged, pulling them down the funnel.
“No one is doing anything to disrupt traditional nurture, there's no alternative. Agentic nurture with Piper the AI SDR Agent is absolutely the future and it’s really amazing to see,” says Ryan O’Shea, Director of Marketing Technology & Operations at Pendo.
There are countless ways to nurture buyers, and Piper can do them all. She works around the clock making intelligent, real-time decisions about when, where, and how to nurture buyers:
Agentic nurture is currently in Early Access for select customers and will be widely available in January 2026. For Qualified customers, this new capability will be automatically included in all Agentic Marketing Platform plans.
About Qualified
Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact [email protected].
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