Qualified Raises $5M to Fuel Conversational Marketing Vision


SAN FRANCISCO, Calif., October 9, 2020 -- Today, Qualified announced it closed a $5M seed round of financing led by Redpoint Ventures and Salesforce Ventures. These new resources will enable Qualified to move faster, deliver more innovation, and take customer success to new heights. And with a strategic investment from Salesforce Ventures, Qualified is committed to delivering a conversational marketing solution that runs natively on the Salesforce Platform and is purpose-built for Salesforce CRM and Salesforce Pardot.

Qualified is a new conversational marketing platform designed to help B2B companies connect with qualified buyers in real time and engage with them instantly in an online meeting, right on their company’s website. It runs on a website and has a built-in rules engine that determines in real time which visitors are qualified to meet with sales. The qualification engine determines buying intent by evaluating campaign attribution, browsing behavior and matching visitors to the demographic and firmographic data from a company’s internal systems, such as Salesforce.

When qualified prospects are identified, the sales team is alerted in real time and both parties can engage in a conversation instantly on the website using a full stack of meeting tools including live chat, voice calls, and screen sharing. When the sales team is too busy or the buyers don’t meet qualification criteria, automated chat bots step in to collect information and book meetings for sales.

Conversational marketing is a once-in-a-decade opportunity for B2B companies to transform the way they engage with buyers and differentiate from the competition.  Customers report increases in conversation volume (10X), qualified lead volume (+34%), and sales pipeline (+68%)—the key metrics for any B2B sales and marketing organization.

"Qualified's conversational marketing platform is built natively on Salesforce and is purpose-built for Salesforce customers," says Matt Garratt, Managing Partner at Salesforce Ventures. "It is incredible technology for our business in the Salesforce customer base."

About Qualified.com 

Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley, and funded by Norwest Venture Partners, Redpoint Ventures and Salesforce Ventures. To learn more, visit qualified.com.

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