Turn your AI SDR agent into a true teammate with Piper for Slack. Now, B2B sales and marketing teams can collaborate with Piper the AI SDR Agent in a two-way conversation, gathering real time updates and insights where they spend all of their time—Slack.
SAN FRANCISCO – June 26, 2025 –Today, Qualified unveiled new innovation that bolsters and broadens the capabilities of their AI SDR agent, Piper. With Piper for Slack, Piper can collaborate with B2B sales and marketing teams in their most important work channel—Slack—to unlock productivity through two-way conversations. This deepens the partnership between Piper and the teams she supports as she evolves from an AI tool into a responsive, interactive teammate. With Piper for Slack, Piper is ready and willing to help teams win in the agentic marketing era.
For AI agents to be fully autonomous, they must be transparent and collaborative
With the advent of agentic marketing, AI SDR agents are quickly becoming commonplace for B2B sales and marketing teams. But while the promise of this groundbreaking new technology is that these AI agents can operate autonomously, it’s not without caution. Specifically, AI agents often create the notorious "black box" that limits trust and understanding with their human counterparts. Without insight into their behavior, humans are anxious about unleashing this new technology in the wild.
In fact, 40% of businesses that have not yet adopted AI state that a lack of trust in the technology is a primary reason. This “trust gap” is a direct barrier to adoption. Instead, AI agents must be transparent and collaborative. This requires an open, real-time dialogue so humans can embrace these agents as true teammates.
"We're squarely in the era of agentic marketing, where teams are hiring AI agents to autonomously generate pipeline," says Kraig Swensrud, Founder and CEO for Qualified. "Now that Piper the AI SDR Agent is in Slack, your favorite productivity platform, she can carry out the promise of a truly autonomous, collaborative AI SDR agent. Piper for Slack represents the future of human and agent teamwork."
Piper the AI SDR Agent meets sales and marketing teams directly in Slack, where work happens
Piper for Slack enables a two-way conversation between humans and agents. This means sales and marketing teams can not only receive information through push notifications, but can also question, explore, and strategize with Piper to turbocharge their productivity. Now these teams can collaborate with Piper and monitor her performance without ever leaving their primary workspace.
“The fact I can now talk to Piper in Slack like one of my colleagues and get immediate insight into meetings she's booked, prospect details, and pipeline generated is truly remarkable. She's a powerhouse teammate I rely on daily,” says Melanie Nelson, CMO at Rightsline.
Piper supports the entire go-to-market organization when they need it most
This innovation transforms Piper into a data scientist, strategist, and personal assistant who is available for all teams across your go-to-market organization, 24x7.
For Sales Teams: With a Slack-integrated AI SDR agent like Piper, sales teams can accelerate the path to “closed-won.” Piper can proactively alert sales reps of notable events, like a meeting booked, a website conversation with a priority account, or a reply to a Piper Email. Plus, Piper can respond with rich insights to any questions sales reps might have. “@Piper give me the rundown on the Brex account before my 2PM call" or “@Piper show me contacts at my target accounts who have visited our pricing page this week.” Piper gives them everything they need to stay ahead of their sales deals.
For Marketing Teams: With Piper for Slack, marketers have full visibility into Piper’s performance. They are no longer hamstrung by disorganized, siloed data or black-box technology. Now they have access to all the data they need, right at their fingertips. They can simply ask Piper for updates in Slack: “@Piper how much pipeline did you generate this week?” or “@Piper how many emails did you send that resulted in meetings booked?” Within seconds, they can monitor Piper’s performance and optimize their pipeline engine.
Availability
Piper for Slack will be available in August 2025 for customers on the Qualified Agentic Marketing plans. To learn more, visit qualified.com/pricing.
About Qualified
Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact [email protected].
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