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Building High Impact Partner Ecosystems

On this episode, Suresh shares his insights into building high impact partner ecosystems, ways to demonstrate value to your customers, and secrets to non-intrusive marketing.

SingleStore helps businesses adapt more quickly, embrace diverse data and accelerate digital innovation by operationalizing all data through one platform for all of their moments that matter. These capabilities are provided as a service in AWS, Azure, and GCP and through your own deployments with SingleStore Managed Service and SingleStore DB. As a converged data platform leader, with hundreds of customers including more than half of the world’s top 10 banks, two of the top three telcos, and 12 of the Fortune 50. In 2019, the company introduced the world to Helios, now called SingleStore Managed Service, its cloud database available in AWS, GCP and Azure. SingleStore is proud to work with leading partners such as IBM/Red Hat, Virtusa, FiServ, InfoSys, and Tata to deliver innovative solutions to customers.

Industry
Software development
Founded
2011
Suresh Sathyamurthy

Guest Bio

Suresh Sathyamurthy is the Chief Marketing Officer at SingleStore, the cloud database for data-intensive apps. Suresh is responsible for driving all marketing functions and SaaS Product-Led Growth (PLG) initiatives at SingleStore. Suresh also serves as a board advisor for Factors.AI, a next-generation marketing intelligence platform company and is in the Employer Advisory Board (EAB) of Foster School of Business at the University of Washington.Prior to SingleStore Suresh held various product and marketing leadership roles with industry leaders like Microsoft, Palo Alto Networks, and Dell EMC helping build and grow emerging businesses in areas of Security, Data Platforms, and Cloud Services.Suresh is an alumnus of University of Washington (MBA), Bharathiar University (Engineering), and Harvard Business School (General Management).

Guest Bio

Suresh Sathyamurthy is the Chief Marketing Officer at SingleStore, the cloud database for data-intensive apps. Suresh is responsible for driving all marketing functions and SaaS Product-Led Growth (PLG) initiatives at SingleStore. Suresh also serves as a board advisor for Factors.AI, a next-generation marketing intelligence platform company and is in the Employer Advisory Board (EAB) of Foster School of Business at the University of Washington.Prior to SingleStore Suresh held various product and marketing leadership roles with industry leaders like Microsoft, Palo Alto Networks, and Dell EMC helping build and grow emerging businesses in areas of Security, Data Platforms, and Cloud Services.Suresh is an alumnus of University of Washington (MBA), Bharathiar University (Engineering), and Harvard Business School (General Management).

Episode Summary

This episode features an interview with Suresh Sathyamurthy, CMO of SingleStore. SingleStore helps businesses adapt more quickly, embrace diverse data and accelerate digital innovation by operationalizing all data through one platform. Prior to SingleStore Suresh held various product and marketing leadership roles with industry leaders like Microsoft, Palo Alto Networks, and Dell EMC helping build and grow emerging businesses in areas of Security, Data Platforms, and Cloud Services.

Key Takeaways

  • Don't be intrusive, allow the customers to evaluate their product in their own terms
  • Focus on fewer, bigger partners at scale, so you can dedicate the time and energy with them
  • Create the energy and evidence that you need for partners to want to be a part of your ecosystem

Quotes

“You have to focus on fewer, bigger partners at scale, so you can dedicate the time and energy with them. And then over time you’re creating proof points and value that other partners are going to look at and say, I want to be a part of that story. Create the energy and evidence that you need for partners to want to be a part of your ecosystem.” - Suresh Sathyamurthy

Episode Highlights

*(02:18) - Suresh’s role at SingleStore

*(02:49) - Segment: Trust Tree

*(08:05) - Targeting developers to try your product

*(12:05) - Segment: The Playbook

*(14:04) - Providing value to users of your product

*(20:22) - The value of non-intrusive marketing

*(17:35) - Building high impact partner ecosystems

*(37:32) - Segment: Quick Hits

Episodes Transcript

  • Don't be intrusive, allow the customers to evaluate their product in their own terms
  • Focus on fewer, bigger partners at scale, so you can dedicate the time and energy with them
  • Create the energy and evidence that you need for partners to want to be a part of your ecosystem
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