Optimizing ROI with the Right Marketing Mix
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
Ian Faison
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Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
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Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.
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Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.
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Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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