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Organic Marketing for Long Lasting Results

On this episode, Micheline shares insights into why organic marketing gets better quality leads, customer education, and why your website is the face your company.

JFrog is on a mission to be the company powering all of the world’s software updates, driven by a “Liquid Software” vision to allow the seamless, secure flow of binaries from developers to the edge. The company’s end-to-end DevOps platform – the JFrog Platform - provides the tools and visibility required by modern organizations to solve today’s challenges across critical pieces of the DevOps cycle. JFrog is trusted by millions of users and thousands of customers, including a majority of the Fortune 100 companies worldwide. JFrog is redefining the way developers are building, securing, managing, and distributing software updates.

Industry
Software
Founded
2009
Micheline Nijmeh

Guest Bio

Micheline brings over 20 years of technology Marketing experience leading and implementing successful global marketing strategies at high-growth software companies. Prior to JFrog, Micheline was the CMO of Zscaler, a global market leader In cloud security where she designed and oversaw an end-to-end global marketing strategy from scaling demand, cultivating opportunities in new and existing markets, building the brand, to showcasing customer success.Micheline is an innovative and proven marketing executive who possesses a balance of strategic thinking, data-driven decision making with proven results.

Guest Bio

Micheline brings over 20 years of technology Marketing experience leading and implementing successful global marketing strategies at high-growth software companies. Prior to JFrog, Micheline was the CMO of Zscaler, a global market leader In cloud security where she designed and oversaw an end-to-end global marketing strategy from scaling demand, cultivating opportunities in new and existing markets, building the brand, to showcasing customer success.Micheline is an innovative and proven marketing executive who possesses a balance of strategic thinking, data-driven decision making with proven results.

Episode Summary

This episode features an interview with Micheline Nijmeh, CMO at JFrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience - leading and implementing successful global marketing strategies at high-growth software companies.

Key Takeaways

  • Organic search is all about content and nurturing customers to engage with you
  • Organic is better quality leads at the end of the day
  • Educate and take your customer through a journey

Quotes

"There's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you’re building to get them to engage with you."

Episode Highlights

*(03:01) - Micheline’s role at JFrog

*(03:24) - Segment: Trust Tree

*(10:16) - Segment: The Playbook

*(10:43) - Balancing organic over paid 

*(15:03) - Why organic draws in better quality leads 

*(25:23) - Why your website is the face of your company

*(28:16) - Segment: The Dust Up

*(30:15) - Segment: Quick Hits

Episodes Transcript

  • Organic search is all about content and nurturing customers to engage with you
  • Organic is better quality leads at the end of the day
  • Educate and take your customer through a journey
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