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Understanding Influencer Marketing

On this episode Rich shares why it's important to partner with the right people to get your message across and why ROI is so important.

Built in Denver, CO, Ibotta ("I bought a...") is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users. Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 2,700 leading brands and retail partners. In addition to its owned properties, Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018.

Industry
Technology, Information and Internet
Founded
2012
Website
ibotta.com
Rich Donahue

Guest Bio

Rich Donahue joined Ibotta in 2013, shortly after the launch of the Ibotta app. In the years that followed, he was instrumental in building Ibotta into the nation’s leading cash back rewards platform and Colorado’s first consumer tech “unicorn” ($1B valuation) in the mobile app space. As CMO, Rich oversees all aspects of marketing including developing brand strategy and vision for all of Ibotta’s B2B and B2C marketing efforts. As Ibotta expands its scope to become a leading omnichannel, at-scale performance marketing platform, Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network.Rich is a natural storyteller, relationship builder, and digital strategist. Transparency, one of Ibotta’s core values, is at the heart of the initiatives that Rich leads. The original vision for the advertising platform was to cut consumers in on the deal, and Rich’s programs extend this spirit to clearly spell out the value proposition Ibotta brings to all stakeholders.

Guest Bio

Rich Donahue joined Ibotta in 2013, shortly after the launch of the Ibotta app. In the years that followed, he was instrumental in building Ibotta into the nation’s leading cash back rewards platform and Colorado’s first consumer tech “unicorn” ($1B valuation) in the mobile app space. As CMO, Rich oversees all aspects of marketing including developing brand strategy and vision for all of Ibotta’s B2B and B2C marketing efforts. As Ibotta expands its scope to become a leading omnichannel, at-scale performance marketing platform, Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network.Rich is a natural storyteller, relationship builder, and digital strategist. Transparency, one of Ibotta’s core values, is at the heart of the initiatives that Rich leads. The original vision for the advertising platform was to cut consumers in on the deal, and Rich’s programs extend this spirit to clearly spell out the value proposition Ibotta brings to all stakeholders.

Episode Summary

This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.

Key Takeaways

  • The beauty of influencers is you get that word of mouth.
  • It's important to partner with the right people to get your key message across.
  • Creating opportunities for customer savings is beneficial for your business.

Quotes

“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership.”

Episode Highlights

*(02:42) - Rich’s role at Ibotta

*(03:56) - Segment: Trust Tree

*(06:57) - The benefits of customers savings

*(09:07) - Segment: The Playbook

*(18:22) - Reasons influencers impact your business growth

*(29:44) - Amplifying your website

*(34:48) - Segment: Quick Hits

Episodes Transcript

  • The beauty of influencers is you get that word of mouth.
  • It's important to partner with the right people to get your key message across.
  • Creating opportunities for customer savings is beneficial for your business.
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