Better Manage Your Budget This Year
Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
Ian Faison
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Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.
Key Takeaways
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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