Bringing Brand Mantras to B2B

Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.

Ian Faison

No items found.

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.

Jill shares her unique path from TV news anchor to marketing, emphasizing the crucial skills of storytelling, communication, and adaptability. She discusses why their thought leadership team is all journalists and discusses their transformative sponsorship of the PGA Korn Ferry Tour.

‍Key Takeaways:

Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.
Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry’s PGA development tour sponsorship, rather than chasing generic opportunities.
If you’re not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale.

Bringing Brand Mantras to B2B

Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.

Ian Faison

No items found.

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.

‍Key Takeaways:

Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.
Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry’s PGA development tour sponsorship, rather than chasing generic opportunities.
If you’re not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale.

Bringing Brand Mantras to B2B

Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.

Ian Faison

No items found.

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.

‍Key Takeaways:

Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.
Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry’s PGA development tour sponsorship, rather than chasing generic opportunities.
If you’re not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale.

Bringing Brand Mantras to B2B

Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.

Ian Faison

September 9, 2025

min read

Link Copied

This episode features an interview with Jill Wiltfong, Chief Marketing Officer at global consulting firm Korn Ferry.

‍Key Takeaways:

Empower employees to promote your brand by giving them clear guardrails instead of slowing them down with heavy approval processes.
Wait for the big brand opportunities that authentically tell your company story, like Korn Ferry’s PGA development tour sponsorship, rather than chasing generic opportunities.
If you’re not the biggest player in your market, the only way to get a seat at the table is to do something different, at scale.

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