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Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.
Ian Faison
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Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.
This episode features an interview with Laura Beussman, Senior Vice President of Marketing at CallRail, an intelligence platform that helps businesses track and attribute each lead to their marketing journey and use real-time insights to optimize their marketing.
In this episode, Laura discusses their marketing strategy as a pure-play PLG where marketing generates all the leads, and how they reach prospects through a sub-verticalized approach. She also shares how they are leveraging AI for better SEO results.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.
This episode features an interview with Laura Beussman, Senior Vice President of Marketing at CallRail, an intelligence platform that helps businesses track and attribute each lead to their marketing journey and use real-time insights to optimize their marketing.
In this episode, Laura discusses their marketing strategy as a pure-play PLG where marketing generates all the leads, and how they reach prospects through a sub-verticalized approach. She also shares how they are leveraging AI for better SEO results.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.
This episode features an interview with Laura Beussman, Senior Vice President of Marketing at CallRail, an intelligence platform that helps businesses track and attribute each lead to their marketing journey and use real-time insights to optimize their marketing.
In this episode, Laura discusses their marketing strategy as a pure-play PLG where marketing generates all the leads, and how they reach prospects through a sub-verticalized approach. She also shares how they are leveraging AI for better SEO results.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.
This episode features an interview with Laura Beussman, Senior Vice President of Marketing at CallRail, an intelligence platform that helps businesses track and attribute each lead to their marketing journey and use real-time insights to optimize their marketing.
In this episode, Laura discusses their marketing strategy as a pure-play PLG where marketing generates all the leads, and how they reach prospects through a sub-verticalized approach. She also shares how they are leveraging AI for better SEO results.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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