Customer Satisfaction That Drives Word-of-Mouth
Play video button
Glow play video button

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

What a B2B Video Game Teaches Us About Earning Real AttentionWhat a B2B Video Game Teaches Us About Earning Real Attention

What a B2B Video Game Teaches Us About Earning Real Attention

Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.

Community, Not Campaigns: How Enterprise Marketing Really WinsCommunity, Not Campaigns: How Enterprise Marketing Really Wins

Community, Not Campaigns: How Enterprise Marketing Really Wins

Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.

Building Startup Marketing That’s Built to ScaleBuilding Startup Marketing That’s Built to Scale

Building Startup Marketing That’s Built to Scale

Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Customer Satisfaction That Drives Word-of-Mouth
Play video button
Glow play video button
Ian Faison
Ian Faison
|
October 26, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us