Customer Satisfaction That Drives Word-of-Mouth

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

AI is Now Part of Your TeamAI is Now Part of Your Team

AI is Now Part of Your Team

Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.

From Bait-and-Switch to Human-CentricFrom Bait-and-Switch to Human-Centric

From Bait-and-Switch to Human-Centric

Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.

Using Small Bets to Win Big with AIUsing Small Bets to Win Big with AI

Using Small Bets to Win Big with AI

Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Customer Satisfaction That Drives Word-of-Mouth
Ian Faison
Ian Faison
|
October 26, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us