Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Ian Faison

No items found.

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.

Key Takeaways:

Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.

Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Ian Faison

No items found.

Cutting Through Complexity with Clear Value

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

Key Takeaways:

Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.

Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Ian Faison

No items found.

Table of Contents

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This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

Key Takeaways:

Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.

Cutting Through Complexity with Clear Value

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