Cutting Through Complexity with Clear Value
Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.
This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives
John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.
This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives
John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.
This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives
John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.
This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives
John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.
Key Takeaways:
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